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How to build client relationships in the sales process

Striving for excellent quality when it comes to service is always a key to a good relationship with clients.



Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have.

They make you feel like the biggest thing they care about is not helping you but making their sales commission.

Our biggest goal as business owners who have an online presence is knowing how to build trust fast with prospects.

How can you convey that you are a trusted solution to solve their problems? Keep reading for solutions that will help you create that trust quick with prospects online.

1. Encourage reviews and testimonials

When I go to buy something from a new vendor, I love Googling “Reviews from VENDOR” online.

It’s great to hear honest words from people who have tried their products and services as to the results they have achieved.

Ask your happy clients and customers to share reviews on Yelp, Amazon, or your Facebook page. You want to make it easy for prospective customers to see that your offerings work and deliver results. And don’t forget: your website should also display testimonials throughout depicting how beneficial your products or services were for them.

2. Show how you solve problems

One of the biggest selling points is showing how your competitors or others have tried to deliver results and failed and how you succeeded in helping those people get positive results.

If you can show that you hung in there, listened to their issues, and resolved the problems that were plaguing them with competitive solutions, it goes a long way to show you are a trusted source.

3. Demonstrate consistency

If you can show how you consistently get results, it builds trust.

Show how you have achieved customer satisfaction rewards year after year. Let them see you have achieved consistent five-star ratings on Amazon.

Add a direct link to your Yelp profile where customers consistently sing your praises.

Building client relationships

A happy customer is your greatest advertisement. (Source)

4. Deliver outstanding customer service

If the media or awards or customer reviews show that you are a top provider, then maintain that top-level service.

When you do what you promise and go the extra mile, customers are happy to come back for continued service and talk about you to their friends and colleagues.

Be someone worth of referrals.

5. Prove yourself to be a giver and not a taker

Give major value to your blog articles, social media posts (especially videos), and when meeting new people at events.

Show how you are helping your community. Offer freebies that solve problems for your audience.

6. Share real-life customer success stories

If you made a major impact in a customer’s life, share it with your audience.

Show what situation they were in before, what actions you recommended they take, and the results they achieved afterward.

There’s nothing as powerful as real-life results to help people believe you are the answer they have been searching for.

7. Showcase outside validation

Has the media interviewed you? Have you received an award? Have you received an incredible customer review? The more you can show how others find you a valuable, proven solution in your industry, the better.

Seek and feature these accreditations to build credibility by sharing posts on your social media, writing blog posts showing your honors, and highlighting great customer reviews.

Trust is the biggest key to building sales online. Incorporate these tips into your business marketing strategy, and they will help you create and highlight the credibility factors for your business.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.