The UK is predicted to put half of its ad spending on digital advertising.
BBC Radio 6 has reached over 2 million listeners, a landmark achievement for digital radio. BBC Radio 6 is the first one to have this achievement.
The UK’s in-home digital radio listenership grew to 46.2 percent in the last quarter of 2014, surpassing that of analog radio for the first time.
Russell Brand helped Audioboom gain about 200,000 registered users and 150 new content partners after promoting the platform.
Podcasts attract 49 million American listeners each month. With this, advertisers can tap on podcasts for a wider reach to promote their brands.
People in Norway are now ditching the vintage radio in favor of digital ones.
The numbers of advertisers spending on mobile ads have been steadily increasing over the years.
The podcast industry is currently booming and a lot of investors and businessmen are taking notice.
The way Netflix distributes its content is so efficient that almost everyone is attempting to replicate it to reproduce the same success Netflix received.
When we are watching a film, we take and absorb what’s happening and understand the story as we go.