Engagement can be built by a brand by knowing how to leverage influencers—i.e. writers, bloggers, and all sorts of content creators—out there.
The job of journalists is to put information they’ve presented with under a microscope.
The wine and spirits sector recently saw an influx of celebrity endorsements as companies try to remake their images and appeal to new demographics.
Throughout the evolution of social media, one thing remains the same for marketers: Content is king.
Let’s take a look back at how mixed tapes came to be and why its influence is still powerful today.
Whether it’s the fashion or the song numbers, everyone's talking about the Grammys on social media—from the fashion to the songs to the winners.
Hollywood has a new obsession. Apart from big movie stars crossing over to television, another thing that they are now exploring is the realm of audiobooks.
It seems that advertisers have already chosen to side by the movie, thanks to the potentially huge ROI that it can generate for them.
The art of the spoken word has been around for a long time—as far back as the ancient Greek tradition of storytelling through lyric poetry, and...
Bardem isn’t the type who would languish in his successes or would just settle for mediocre endeavours that promise sizeable sum of money.