Nowadays, in order to boost the sales of any product, having a business website adds marketability and character to a company.
Brand valuation is a smart and risky approach to selling a product in terms of a brand-product match.
Even experienced business owners need to step back and assess what they are doing in order to continually be aware of mistakes and shortcomings.
For most entrepreneurs, email marketing helps bring in new business.
In a male-dominated industry, CEO Marillyn Hewson's expertise and vision were crucial to the success of Lockheed Martin.
Marketing isn’t about spending enormous sums on expensive ads and paying experts for audience research.
With the introduction of Facebook, Twitter, Pinterest and Instagram, social media has taken marketing and advertising to a whole new level.
Skype allows businesses to combine video conferencing, multiple user conversations, file sharing and instant messaging all in one go.
Today’s evolution of motherhood revolves around achieving a work-life balance.
Employees' satisfaction and productivity can increase if they are in a healthy workplace.