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Corporate Social Responsibility

Charity work and donations by corporate entities on the rise

XPO2, in partnership with Diamond CBD, aims to promote fundraising programs and non-profit organizations through its white label e-commerce platform.

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Despite the regular need to direct capital expenditure towards upgrading and innovating processes, several businesses remain dedicated to putting aside a portion of their profit for charities and foundations.

In fact, figures in recent years have reflected a rise in donations. Financial giving from generous corporations have sharply risen to more than $18 billion in 2012, up from $3.67 billion about three decades ago.

“Pacesetters are being rewarded for innovative practices and policies; and CEOs are stepping forward on social issues, empowered by the passion of their employees and the communities they serve,” the Committee Encouraging Corporate Philanthropy said in its Giving in Numbers Brief 2017 report. For the survey, more than 250 multi-billion dollar companies with an accumulated $7.5 trillion in revenues took part.

The report added that industry leaders are mostly the ones doing the generous acts. The Cohn Restaurant Group, with 19 restaurant chains in Chicago and Maui, is a growing business and dedicated philanthropist. The company holds fundraising events where nonprofit organizations can participate by promoting the events. The Cohn Restaurant Group gives out 15 percent of food and beverage sales generated by these nonprofit groups.

This is also evident in the cannabidiol (CBD) industry where market leader PotNetwork Holdings, Inc. (OTCMKTS:POTN) has started taking strides to give back to the community.

Recently, PotNetwork’s subsidiary, Diamond CBD, Inc.inked a deal with affinity marketing company Exponential, Inc. (XPO2)

XPO2 is a cause-related technology marketing firm that develops and promotes white label e-commerce platforms that boost fundraising for charities and non-profit organization around the globe.

Under the agreement, Diamond CBD will also be XPO2’s exclusive source of CBD products. The cannabis firm will supply all 18 of its top quality CBD brands to XPO2’s online retailers such as Best Buy, Walmart, eBay, Groupon, among other e-commerce platform leaders.

Diamond CBD offers several CBD products such as CBD oil, CBD-infused edible gummies, vape pen, vape additives, vape liquids, supplements, among others. Their products are all legal across the 50 U.S. states.

Canned goods, milk, biscuits, and rice were some of the items donated by Diamond CDB during its first charity event in Manila.

Diamond CBD, in partnership with XPO2, held its first charity event in Manila. (Source)

Richard Goulding, CEO of PotNetwork Holdings, said the pact, more importantly, would place Diamond CBD in a special position to prove itself as a “true global brand” while raking in profit. The Florida-based business has recently started what will be a series of charity events in Southeast Asia.

The firm’s first charity event sought to provide aid to more than a hundred youth members and children in a poor neighborhood in Manila, the Philippines capital. Hundreds of food items including canned goods, milk, biscuits, and rice, among others, were distributed.

“Our primary objective with this event was “net social impact” and that we achieved. I can’t think of anything more gratifying than a huge smile and hug from a child who literally has nothing,” said Dom Einhorn, the founder and CEO of XPO2.

In addition, other supplies such as soap, shirts, blankets, were delivered to our Lady of Lourdes Chapel which is situated in San Mateo, Rizal, a province in the country.

Diamond CBD and Exponential, Inc. are planning several more “high impact” charity events across the South East Asian region as well as in Africa, and other international locations.

Efforts from companies like these are dramatically changing the landscape of corporate social responsibility. These efforts help show that the more a company performs acts of kindness, the more trust it gains from investors and communities who are the main drivers of any business’s sustainability.

Sharon Harris likes tech and biz. Any technology topic from analytics to the Internet Of all Things to digital devices is enough to send her Muse into overdrive. The lady from Canberra was also born with one foot in the business world, thanks to entrepreneurial parents who built a business from literally nothing. One of her life goals is to put up her own startup one day.

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