Brand survival lies in supporting millennial values
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    Business

    Brand survival lies in supporting millennial values

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    Millennials are the largest segment of consumers worldwide. Brands should know that millennials will support a brand if it has a cause that they are passionate about. According to a survey by Edelman Earned Brand Study, consumers said they are “belief-driven brand buyers”, meaning that they expect companies to have the same values or activities that they do. Moreover, millennials said that they feel strongly about immigration and gender equality.

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