2Watch Launches Its Second Round of Equity Crowdfunding on CrowdFundMe

2WATCH, an innovative media-tech company designed to innovate the production and distribution of digital and branded content, has launched its second equity crowdfunding campaign on Crowdfundme.

The first one closed successfully in August 2021, raising over 530,000 euros from 177 investors against a pre-money valuation of 4.2 million.

The new round concerns 2WATCH HOLDING SRL which has as its sole purpose the investment of the capital raised in 2Watch Srl.

To date, the collection has exceeded 285,000 euros, thanks to 23 investors, with a pre-money valuation of 8.5 million.

The results achieved in 2024

The uniqueness of 2WATCH lies in the construction of an integrated production and post-production engine that combines advanced technologies such as CGI (computer generated imagery), AI and motion capture.

The company closed 2024 exceeding budget forecasts, reaching approximately 2 million euros in revenues and recording an EBITDA of approximately 10%, double the initial estimates.

The main clients in 2024 are prestigious: PlayStation, Microsoft, Warner Bros, MediaWorld, Lottomatica, Juventus, Adidas, Eurobet, Puma, Nintendo, NVIDIA, Lenovo, Prime Video, Rai Cinema.

The company has also reached over 50 million monthly views and more than 30 million followers.

Finally, last year, 2WATCH won, together with 4 other companies selected from 50 candidates, the Equity Crowdfunding Champions, the challenge created by Innexta to enhance and promote the growth of startups and SMEs that have used equity crowdfunding for their development.

The technology behind 2WATCH’s success

2WATCH is a unique technological and creative ecosystem, integrating the production, distribution and monetization of digital content.

The company’s proprietary technology engine is based on advanced workflows powered by artificial intelligence, designed to automate and scale production, ensuring efficiency and reduced costs.

Cutting-edge technologies such as CGI, motion capture and custom 3D libraries enable 2WATCH to create high-quality visual content in rapid time.

The core business model is “Venture building,” which is developing fully AI-powered editorial verticals and digital brands and partnering with talent to create new creator brands, targeting growing niche markets.

But equally relevant is the “Service” model, which consists in the supply of proprietary technologies to brands, advertising agencies and production houses to create personalized content, improving quality and efficiency.

How the funds raised will be used

2WATCH is uniquely positioned in the digital entertainment industry, combining innovative technology, accumulated know-how and strategic partnerships with global brands.

The funds raised will be invested for 85% in strategic acquisitions of complementary companies to expand the offering and strengthen the market leadership position and to expand the production and creative capacity through the integration of new technological and operational assets.

The remaining 15% will be invested in Venture building and the development of new verticals.

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(Featured image by Austin Distel via Unsplash)

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First published in Crowdfundingbuzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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