Treeblock Showcases Sustainability Solutions at ADIPEC Abu Dhabi

In recent years, the Middle East has also been embracing the idea of ​​a low-carbon energy sector. The region, which has made oil and gas the engine of its wealth, has embarked on a transformation that is seeing the emergence of new hubs dedicated to energy efficiency, emissions management, and the adoption of international sustainability standards. ADIPEC in Abu Dhabi fits into this scenario,

ADIPEC is an international event that brings together governments, businesses, and innovators from over 160 countries with the aim of strengthening the resilience of current systems and expanding smart, sustainable solutions capable of accelerating the sector’s progress.

Among the participants at this year’s edition, held from November 3rd to 6th, was Treeblock, an Italian all-in-one platform for measuring, managing, and improving corporate sustainability with AI and blockchain. “The Middle East no longer aims to be just the heart of oil production, but also a strategic player in the global energy transition. From emissions monitoring technologies to new operational efficiency models, the fair demonstrated how much the sector is changing and how this change is accelerating,” commented Stefan Grbovic, CEO of Treeblock.

Why participate in ADIPEC?

The goal of the participation at ADIPEC, explained Giuseppe Cristiano De Bernardo, CFO of Treeblock, was “to closely analyze the dynamics, opportunities, and new regulations that are reshaping the UAE’s energy ecosystem. The mission was clear: to interpret the market, understand regulatory direction, and build strategic connections.”

“We also had the opportunity to meet customers in person,” added De Bernardo. “This was the case with the local team of Belleli FZE, the international branch of one of our clients already active in the sector, with whom we assessed how to implement the new Emirati regulations, optimize company workflows, and introduce tools for collecting and managing data relating to energy consumption and emissions.”

Treeblock wasn’t the only Italian company present at the ADIPEC: numerous Italian SMEs specializing in engineering, plant engineering, and sustainable technologies also took part in the fair.

Game-Changing Regulations: What the UAE Is Demanding

The event was also an opportunity for the United Arab Emirates to present the latest federal regulation which requires companies above a certain size threshold to:

prepare detailed reports on energy consumption and emissions,
follow international standards for sustainability,
integrate structured monitoring and reporting processes.
This step aligns the Emirates with European practices, anticipating regulatory scenarios that will impact all companies operating in the region, including multinationals.

“The meetings held during ADIPEC highlighted a shared desire: to find integrated solutions that allow companies to measure, reduce, and communicate their environmental impact transparently. For TreeBlock, participating in ADIPEC 2025 was an important step in the company’s international strategy,” Grbovic concluded.

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(Featured image by Kevin JD via Unsplash)

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