After two previous editions in Casablanca and Marrakech, Agadir will host the Africa Hospitality Investment Forum-ARIF 2022, an international event dedicated to tourism and hotel investment under the theme “Inspiring Hospitality Development Across Africa”, from November 2nd to 4th at the Fairmont Taghazout Bay Hotel.
Organized in close collaboration with the Société Marocaine d’Ingénierie Touristique-SMIT, this event has become over the years the key networking and partnership event for international investors and hotel owners across the African continent.
This international meeting will bring together more than 300 eminent actors of the African and international tourism industry and will see the participation of renowned investors and heads of the most prestigious hotel chains such as Hilton, Mariott, IHG Hotels & Resorts, Louvre Hotels Group, Radisson Hotel Group, Tikida Resort, V Holding, and many others. The presence of these actors testifies to the enthusiasm and interest of this community for Morocco as a destination, in view of its political stability but also its economic dynamics, under the Enlightened Leadership of His Majesty the King, may God assist Him.
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During this forum, SMIT will present the tourism business opportunities in the Southern Regions of Morocco
The objective is to unveil the diversification of the tourist offer of the Moroccan destination and to arouse the interest of investors and national and foreign tour operators to adhere to the approach of carrying out these structuring projects.
This forum is part of the action plan to revitalize tourism investment to regain the growth rate before the crisis and move towards a real revival of the tourism sector. As a reminder, over the past decade before the health crisis, tourism investment had experienced a significant growth momentum (an annual average of more than 7 billion dirhams of tourism investment). More than twenty renowned international chains, from four continents, have set up in Morocco.
Significant public investments have been made to improve the attractiveness of destinations and the tourism product (development of the medinas to transform them into real economic and tourism hubs, development of the natural resources of our hinterland in several regions, major cultural facilities, large infrastructures to improve the accessibility of destinations, etc.)
In addition to this, the current government has a real desire to improve the attractiveness of private investment, particularly through the implementation of a new investment charter.
Other programs are being launched by SMIT to support the resumption of the investment dynamic, by offering a more favorable environment for private investment in accordance with the High Royal Directions.
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First published in LES ECO.ma, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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