Agadir Has a Record Number of Tourists in Sight

Tourism is in full swing in Agadir despite the problem of the closure of some hotels on the seafront. As the end-of-year holidays approach, the destination could exceed, for the first time, the mark of 1.5 million tourists and more than 6 million overnight stays if it manages to attract 229,027 tourists by the end of the year.

Less than a fortnight before the end of the 2024 tourist season in Agadir, this exercise is already in full swing and tourism maintains its positive momentum this year. The cumulative results at the end of November demonstrate this, since the Agadir destination has already exceeded the mark of 1.27 million tourists having stayed in classified hotels.

Moreover, overnight stays followed the same trend, according to the recent monthly analysis of the tourist situation carried out by the CRT of Agadir Souss-Massa. This tourist harvest for arrivals allowed, during the first 11 months of the year 2024, to reach an increase of 15.14% compared to 2019 and 14.07% compared to 2023.

Agadir objective: 1.5 million tourists and more than 6 million overnight stays

In value, total arrivals in classified tourist accommodation establishments in Agadir, including the Taghazout resort and Imi Ouaddar, recorded the arrival of 1.27 million tourists, compared to 1.11 million in 2023 and 1.10 million in 2019.

Regarding total overnight stays, they recorded an increase of 17.48% in classified tourist accommodation establishments compared to 2023 and 8.97% compared to 2019. This increased from 5.02 million overnight stays in 2019 to 4.6 million in 2023, before reaching 5.47 million over the first 11 months of 2024.

With the end-of-year celebrations, the destination could exceed, for the first time, the 1.5 million tourist mark and 6 million overnight stays in particular. To achieve this, it will be enough to attract 229,000 visitors by the end of this season.

British market: overnight stays increase to 1.416 million

In terms of arrivals, British flows are ranked second, after the national market (33.64%). The 243,957 British nationals who arrived in Agadir represent 19.19% of tourists who stayed in the classified hotels of the Agadir destination. Referring to the shares of the main source markets in terms of arrivals and overnight stays, the economic analysis of the first 11 months still places the British market at the top of overnight stays.

British tourists account for 25.89% of overnight stays, even surpassing the French market which recorded 21.13%. From 878,114 overnight stays in 2023, we have thus increased to 1.41 million overnight stays generated by British tourists during the first 11 months of 2024. In addition, the French market posted the arrival of 226,651 nationals between January and November 2024.

The number of overnight stays generated by this market increased from 1.14 million in 2023 to 1.15 million in 2024. At the same time, we note that the national market continues to show a downward trend in terms of overnight stays with 1.17 million this year, compared to 1.29 million in 2023. The same observation applies to arrivals, which increased from 453,966 for the first 11 months of 2023 to 427,518 a year later.

Furthermore, the average occupancy rate recorded in the classified hotels of the city of Agadir an increase to 62.02% between January and November 2024 against 56.35% in 2023 and 55.87% in 2019. For the average length of stay, it recorded an increase, i.e. 4.31 days in 2024, against 4.18 days a year earlier.

__

(Featured image by SnapSaga via Unsplash)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in LES ECO.ma. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us