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Agreement Between ClubDealOnline and Growthub to Encourage Private Investment in Startups and SMEs

ClubDealOnline and Growthub announced their agreement, through which the two companies aim to encourage private investments in SMEs. The agreement with ClubDealOnline now allows the community that has grown up around Growthub to conclude investment rounds in a professional and structured way, also simplifying processes, thanks to the possibility of carrying out all steps remotely.

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The Italian crowdfunding portal for HNWI ClubDealOnline has signed an agreement with Growthub, a company linked to the CMFC accounting firm, which brings together professionals, investors, business angels and startup enthusiasts. The agreement is aimed at encouraging private investment in startups and SMEs.

Through the round as a service, launched in October 2020, ClubDealOnline makes its platform available to Growthub, hosting its capital raising rounds. Growthub, thanks to the support of ClubDealOnline’s technological platform, can finalize the capital raising in full compliance with the rules on solicitation of savings and with the maximum protection of investors’ rights, using an authorized and supervised Consob environment and making use of digital processes that enhance the time of all parties involved, the need for completeness of information and the technical quality of transactions. The agreement with ClubDealOnline now allows the community that has grown up around Growthub to conclude investment rounds in a professional and structured way, also simplifying processes, thanks to the possibility of carrying out all steps remotely.

Luca Piovano, founder of Growthub explained: “The assistance activities that, as CMFC, we offered to startups and SMEs started to become more and more important, also thanks to word of mouth. From the experience gained, the idea of Growthub was born, a vertical service dedicated exclusively to these clients. Thanks to the agreement with ClubDealOnline we can structure the fundraising activities in a professional way for all future operations. In addition, we could expand our pool of investors, thus being able to carry out even larger rounds, which it is not possible to satisfy with family and friend tables alone. Finally, operating within a platform regulated by Consob offers a very high level of security for investors”.

Cristiano Busnardo, partner and managing director of ClubDealOnline, added: “The round as a service was created precisely to support companies like Growthub, which have the skills and professionalism to identify companies to focus on, but also need to bring in new investors selected by them without the operations and compliance with the regulations having a negative impact on the effectiveness and efficiency of the fundraising process.

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ClubDealOnline launched its Round as a Service in October 2020


The company is chaired by Roberto Ferrari, former general manager of CheBanca! (Mediobanca group) and former chief digital and innovation officer of Mediobanca. The platform, authorized by Consob to operate in equity crowdfunding, aims to select the best scaleups and SMEs on the market to offer the most interesting businesses to the investing public. The selection is entrusted to iStarter (an Italian accelerator based in London) and to partners specialized in SMEs. The model provides for the registration of shares by a trustee and allows investors to aggregate investments in a single entity, optimizing tax management and making the shares more liquid.

In October 2020, ClubDealOnline launched its new Round as a Service – RaaS. RS Production, owner with Portobello spa of the publishing house Web Magazine Makers (which has licensed the Rolling Stone brand for Italy) has already used RaaS. Portobello and RS Production last June also launched Immediate, the first vertical business accelerator in the world of media and entertainment in Europe. Also in October 2020, the company acquired a stake in ClubDealOnline Blue Financial Communication (BFC Media), a digital and media company listed on the Aim Italia segment of the Milan Stock Exchange and publisher of, among others, the Italian version of the Forbes magazine. Its stake in ClubDealOnline this month flowed into startup enabler BFC Ventures Studio, along with those of Notarify. In December 2020, ClubDealOnline and Almaviva launched the digital trust company ClubDeal Fiduciaria Digitale.

Last January ClubDealOnline bought iStarter, an Italian accelerator based in London, specialized in the international scaleup of the best entrepreneurial realities of the country. The operation was configured as a reverse merger. The 80 or so equity partners of iStarter became direct shareholders of ClubDealOnline. In March 2021, ClubDealOnline and Pambianco, a historic consulting firm and leader in assisting companies in the made in Italy sectors, signed a partnership to finance scaleups and SMEs in the made in Italy sector, i.e. in the fashion, design, beauty, food and beverage, and tourism sectors. Pambianco4Growth was born from this partnership: a col

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(Featured image by Darian Shamkhali via Unsplash)

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Daphne Freeman has worked in the crowdfunding and impact investing industry for the past few years, gaining experience in marketing, and connecting businesses and entrepreneurs in need with the right investors. As a seasoned grant writer as well as financial market journalist, she is passionate about making a social impact in the world. A free spirit, Daphne also enjoys writing and exploring topics of interest, currently CBD, health and beauty, and social media influencers.