Organic food has made a comeback into our dining tables. Not surprising, since the food system in the United States has gone through several trends and influences.
Ideas on food are sometimes reintroduced decades later with a vengeance. Perhaps, most notable of these ideas is convenience foods. It saw prominence during the post-World War II era when most working-class adults find themselves with less time to prepare food after a long day in the office.
It was also the decade when consumerism was prevalent, perhaps due to a consciousness that wanted to move on from the horrors of war and provisions. Thus, the popularity of food processors, as well as canned and frozen meat. Twenty to thirty years later, the same principle would present itself in the emergence of fast food establishments, where people can order a full meal prepared in a short amount of time—but not necessarily healthy or nutritious.
Sometimes, a movement on food and crops arises as a response to the current practice. For example, the 1960s and the 1970s saw slow food as the ideal way to eat, with organic food prepared from farm to table. It was a reaction against expediency—a desire to go back to the natural and local.
The artisanal movement that we are experiencing today traces its roots to this belief. Too, it is the result of consumers wanting to know where their food comes from, as opposed to the plausible deniability that one subscribes to when ordering from a hamburger chain.
Investing in green stocks
As more organic markets and craft food business crop up, financial analysts believe that this might not just be a trend but an established lifestyle today. Called green stocks, these companies have seen their shares rise, making investing in them a viable and worthwhile strategy if one is looking to expand his or her investment portfolio. Here are some names to consider.
Whole Foods Market
Whole Foods Market brands itself as “America’s Healthiest Grocery Store.” The supermarket chain specializes in selling and distributing organic and natural foods. They also highlight their interest and commitment to sustainable agriculture. It was founded in 1980, however, it wasn’t until the 2000s when it started to really grow.
This growth is together with the public’s increasing consciousness about living a healthy lifestyle. True to their promise, the company doesn’t sell foods that have artificial flavors and colors. Whole Foods also does not sell meat or milk from cloned animals, even if they are approved by the U.S. Food and Drug Administration.
Annie’s, Inc. is an organic food company that sells a variety of healthy meals and snacks, as well as dressings and condiments. The brand has become a well-liked alternative to junk food. Their products appeal to a demographic that seeks to eat something enjoyable like pasta or pizza without the added preservatives.
One of its best-selling product is its line of macaroni and cheese, which uses different kinds of cheese like organic grass-fed cheddar. It also offers granola bars, crackers, pretzels and fruit mixes.
Keurig Green Mountain, Inc.
Keurig Green Mountain was previously known as Green Mountain Coffee Roasters, Inc. They specialize in fair trade and organic coffee, as well as their brewing technology. That means the coffee they sell doesn’t have any chemical or artificial substances. The coffee crops weren’t exposed to pesticides, either.
The company also believes in sustainable living. It has outlined goals that they want to achieve by 2020. Specifically, Keurig plans to source and manufacture products that are recyclable and reduce greenhouse gas emissions. They also aim to achieve “zero waste-to-landfill” at operating facilities.
Not all software IPOs are created equal
It's never a good idea to pour money into a company just because it's a tech company. Not every company...
How are sustainable labels awarded and what they stand for
There is no shared definition of the concept of "sustainable finance", which leaves a wide margin of interpretation when it...
B2B only: Spotcap sells credit business to Ferratum
The Spotcap-Ferratum deal is further proof that the German fintech industry is being shaken up in the corona crisis, at...
Domestic demand versus export demand: which is better?
Palm Oil closed lower on ideas of decreasing production and private reports of weaker demand. It is seasonally a time...
What is happening with the American Capitalism
Unsurprisingly, Wall Street is once again clamoring for another shot of heroin because all those trillions of dollars that were...
Featured5 days ago
Which fintech company raised the most funds in Q3 2020?
Crypto6 days ago
Ripple’s CTO sells 40,000 Ethereum for $1 per token
Africa3 days ago
Fruitbox Africa: Frankfurt investor and Siemens to create jobs in Ethiopia
Business6 days ago
How to grow your small business through Amazon advertising