Biova Project, the innovative startup fighting food waste, has just launched an equity crowdfunding campaign on Mamacrowd to finance its projects for greater sustainability in the food supply chain. The minimum fundraising goal of €400,000 will be used to expand its capacity to recover unsold food through the creation of units called Surplus Treatment Units, real centers for storing and transforming surplus food into new raw materials.
“This capital increase will also be used to finance a major marketing campaign to further expand brand awareness and, at the same time, expand our sales network and internal team. The aim is to be more and more capillary and present in the market,” explained Franco Dipietro, founder and CEO of the startup.
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Founded in 2019 in Turin, Biova Project has quickly become the best-known Italian startup of the circular economy related to food & beverage
Founded by Franco Dipietro and Emanuela Barbano, the startup has gone from concept to product on large-scale retail shelves in just a few months, beginning to generate revenue already in its first year. Biova Project’s business model is based on the recovery and transformation of unsold and by-products of the Italian food supply chain into products with new added value, enhancing what for others is waste into a new resource.
In fact, the startup makes deals with players in large-scale distribution and production to recover, store, and transform unsold food, or food that can no longer be marketed for aesthetic reasons, into new products with high added value. Most of the time, the finished product is resold through the same channels as the surplus supplier. It is a model that has led Biova Project products to be sold in hundreds of outlets throughout Italy, at clients such as Coop Nord Ovest, Carrefour, Eataly, Ikea Italia, Capatoast, Getir, Cortilia, Riso Gallo, Pasta Berruto, Consorzio Prosciutto di Parma and many others.
“Biova Project has grown a lot in recent years, and I am happy to see that we are reaching more and more people with our products. It is crucial for us to continue our contribution to the fight against food waste by creating more successful products, as our beers and snacks are. Every year in Europe 931 million tons of food is wasted. 158.27 million tons come from bread, pastries, and dry foods. With the capital raised, we will be able to think about and develop new products that can turn unsold food into something new, good, and fun. We will be able to expand our team and make our voice heard even more. The crowdfunding campaign on Mamacrowd represents an important opportunity to support a company that is changing, one sip at a time, the way we now look at by-products and unsold items in the food supply chain,” Dipietro stressed.
Biova Project is to date synonymous with the most comprehensive and vertical range of ‘anti-waste beers’: beers made by saving up to 30 percent of virgin raw materials in favor of by-products and unsold items from the food supply chain. Biova Project’s range of beers, in fact, is created from unsold bread, pasta scraps, and broken rice recovered from major players in the Italian market. In 2022, the startup also launched Ri-Snack, a salty snack made from the byproduct of brewing, spent barley malt, already used in the creation of their beer range, and reused a second time to create a crunchy snack with an irresistible taste.
Currently, Biova Project is well known and present on all channels, both online and in Horeca, with thousands of followers on their social networks and a great desire to grow.
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This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in adnkronos. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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