Alexander Zverev Becomes New Global Ambassador of Bitpanda

The renowned crypto platform Bitpanda has landed a major coup: Alexander Zverev, the current number two in the ATP world rankings, will act as a global ambassador for the company for the next three years.

With this partnership, Bitpanda secures exclusive rights in the trading area of ​​the tennis star, whose successes on the court are attracting attention around the world.

Bitpanda branding at ATP and Grand Slam tournaments

As part of the cooperation, the Bitpanda logo will be prominently displayed on the sleeve of Zverev’s playing clothes – at all ATP and Grand Slam tournaments.

The starting signal will be given today at the 2024 ATP Finals in Turin, where Zverev will face Andrey Rublev in the first group match. In addition to branding on the court, the agreement includes numerous online and offline activities, including events, meet & greets, and the production of exclusive content.

Shared values ​​as the basis for cooperation

For Zverev , Bitpanda is not just a partner, but a brand that embodies similar values ​​to himself. “Bitpanda’s mission to make digital assets accessible to everyone fits perfectly with my belief in taking responsibility and getting the best out of yourself – both on the court and in life,” explains the tennis star.

Eric Demuth, CEO of Bitpanda, is also enthusiastic: “Alexander Zverev stands for performance, endurance and authenticity – values ​​that Bitpanda also embodies. We look forward to working together and setting new standards together.”

Bitpanda expands its involvement in sports

With this partnership, Bitpanda is strengthening its position in international sports marketing. The platform is already an official partner of tennis greats such as Stan Wawrinka and Dominic Thiem as well as numerous ATP tournaments. In addition, Bitpanda is also involved in football and is a partner of clubs such as FC Bayern Munich and AC Milan as well as the NFL.

Since its founding in Vienna in 2014, Bitpanda has established itself as Europe’s leading multi-asset investment platform. With over 2,800 digital assets available and more than 5 million users, the platform offers a secure and regulated environment for investments in cryptocurrencies, stocks, ETFs and more. With the cooperation with Alexander Zverev, Bitpanda is sending another strong signal of its innovative strength and ambition to promote global partnerships.

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(Featured image by Web Summit CC BY 2.0 via Flickr)

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