Bitpanda Business Increased its Customer Base by Around 30% in 2023

Over the last twelve months, Bitpanda Business has seen its customer base grow by almost 30%. This performance reflects the growing interest of European companies in digital asset-based investment solutions. The platform enables customers to invest directly in thousands of assets and offers attractive financial products such as Cash Plus.

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European SMEs fall for Bitpanda Business

Bitpanda Business is on a roll. With a 27% growth in its customer base over the last twelve months, it seems that its strategy to attract businesses is working. European small and medium-sized enterprises (SMEs), particularly in Austria and Germany, are increasingly exposed to digital assets. They are looking for reliable solutions. And Bitpanda Business is one of them.

The platform has gone far beyond its traditional market. It has been able to attract professional customers with diverse profiles, notably in the real estate, finance, IT, agriculture, and retail sectors.

Focusing on ease of use, Bitpanda Business enables businesses to invest their surplus cash in a range of products from cryptos to precious metals, ETFs, and other financial solutions.

An investment solution based on money market funds managed by BlackRock

At a time when inflation is hitting companies hard, they prefer stable investments. In a way, they are more sensitive to risk and will favor stable investments. Which brings us to money market funds. In simple terms, these are mutual funds that invest in short-term assets, such as treasury bills or other government-issued securities.

Through three money-market funds managed by BlackRock, Bitpanda Business offers returns of 3.10% on the euro, 4.20% on the pound sterling, or 4.37% on the US dollar, up to a limit of 100 million euros per company.

“We want to give European companies the opportunity to invest their reserves in a secure and simplified way while unlocking potential new revenue streams. Bitpanda Business integrates all the functionalities available on our platform with an equivalent commitment to regulation and security, and offers specialized expertise and a simplified integration process for companies,” commented Lukas Enzersdorfer-Konrad, Bitpanda Deputy Managing Director and head of Bitpanda Business.

This money-market investment solution is Cash Plus. It promises free account management, with dedicated customer support tailored to the needs of professionals. According to the information provided by the platform, Cash Plus is a hit with businesses. As a fintech savings product, it competes with banks offering less competitive returns.

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(Featured image by Web Summit CC BY 2.0 via Flickr)

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First published in ActuFINANCE. A third-party contributor translated and adapted the articles from the originals. In case of discrepancy, the originals will prevail.

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