Bitpanda Becomes Official Crypto Partner of DAZN: Multi-Market Partnership for the DACH Region, France and Italy

The European crypto exchange Bitpanda and the global sports platform DAZN have announced a comprehensive multi-market partnership. The collaboration extends across the core markets of Germany, Austria, Switzerland, Italy and France and combines DAZN’s reach with Bitpanda’s leading role in the crypto space.

Bitpanda will become DAZN’s official crypto partner and will use innovative advertising formats such as Presenter Spots and Halftime Presenting to increase its presence in these regions.

Bitpanda’s entry into the sports sector

The partnership with DAZN is not Bitpanda’s first collaboration in the sports sector. The company has already established partnerships with renowned clubs and leagues such as FC Bayern Munich, AC Milan and the NFL. These collaborations have helped to increase Bitpanda’s brand awareness in Europe by making the company visible in the environment of top-class sports.

With the DAZN partnership, Bitpanda is continuing this trend. The cooperation includes advertising placements related to some of the biggest sporting events in Europe, including the UEFA Champions League, Bundesliga, Serie A and Ligue 1. These leagues offer immense reach, and Bitpanda’s presence in this environment should help establish the company as the leading crypto broker in Europe.

Activating the partnership through innovative advertising

As part of the partnership, Bitpanda is planning a variety of advertising formats. These include not only the classic commercials, but also creative formats such as halftime presenting and sponsored replays.

These forms of advertising are designed to attract the attention of sports fans at the most important moments of the games. In addition, Bitpanda will try to further deepen the relationship with the sports community through events and fan campaigns.

Focus on NFL and premium football

DAZN is known as the platform for the largest and most exclusive coverage of the NFL in Europe. Bitpanda will be the main presenter of the NFL live broadcasts in the DACH region, Italy and France, thus cementing its position as a major player in the field of crypto partnerships. In addition, Bitpanda will be visible in the broadcasts of the UEFA Champions League and other premium football competitions in these regions.

Conclusion

The multi-market partnership between Bitpanda and DAZN offers both companies a strong platform to increase their brand awareness and position themselves in one of the largest sports markets in Europe.

Bitpanda uses the opportunity to further expand its market leadership in the crypto sector, while DAZN benefits from the growing presence in the crypto space. The collaboration marks another milestone in the integration of crypto and sports and is supported by creative advertising formats and exclusive events.

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(Featured image by sergeitokmakov via Pixabay)

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