Bitpanda Becomes Official Partner of the ATP Tour

Bitpanda, one of Europe’s leading digital asset platforms, has entered into a groundbreaking partnership with the ATP Tour. Starting with the 2025 season, Bitpanda will become an official sponsor of several ATP 500 and 250 tournaments in Europe – a significant step toward global brand positioning.

From Munich to Mallorca: Bitpanda on the tennis world map

With 59 tournaments in 29 countries, the ATP Tour is one of the most visible sporting events in the world.

Bitpanda will be present at events in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca, and Geneva, among others. This expands the platform’s sports sponsorship, which already includes major players such as FC Bayern, AC Milan, Paris Saint-Germain, and NFL teams.

Strategic Fit: Sports Audience Meets Crypto Community

Bitpanda CEO Eric Demuth sees the tennis world as a perfect complement to its own target audience: “We have been working with top players like Zverev and Thiem for a long time – the partnership with the ATP is the logical next step for us.”

Tennis’s global fan base, high audience engagement, and international appeal provide an ideal platform to reach new audiences in the digital assets sector.

Experience for the community – more than just branding

Bitpanda plans exclusive promotions for its users, including competitions, fan events, and meet & greets with tennis stars. The first joint activation will take place during the BMW Open on April 15, 2025, in Munich.

Daniele Sanó, Chief Business Officer of ATP, is also convinced: “Digital assets are a growing topic – Bitpanda brings expertise and a spirit of innovation to the table.”

Conclusion: Bitpanda relies on emotional brand loyalty

The partnership with ATP demonstrates that Bitpanda isn’t just thinking of itself as a trading platform, but also wants to create an emotional connection with the community. In an increasingly regulated market environment, Bitpanda stands out with its experience, licenses, and a clear focus on security and compliance.

With more than 6 million users, over 2,800 tradable assets, and a broad institutional network, Bitpanda is one of the most trusted addresses in the European crypto market – now also on the tennis court.

__

(Featured image by Darko Nesic via Unsplash)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in BLOCK-BUILDERS.DE. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us