Breaders Launches New Equity Crowdfunding to Scale Its National Artisan Bakery Network

Breaders, the Italian group that brings together some of the most important artisanal businesses in the bakery sector, has officially launched its new equity crowdfunding campaign on Mamacrowd.

The new “Breaders (Forno Brisa 3)” campaign aims to support a national growth plan that includes the opening of new stores, the strengthening of the agricultural and milling supply chain, and the integration of the various bakeries that make up the group.

The fundraiser is also open to small investors and continues the participatory tradition begun with Forno Brisa, consolidating the idea of ​​a shared enterprise that focuses on community, craftsmanship, and industrial vision.

Forno Brisa had in fact successfully concluded two other equity crowdfunding campaigns, always on Mamacrowd: the first campaign, launched in 2020 with a pre-money valuation of 3.2 million euros, raised 1.2 million euros.

The second was launched in 2023 with a pre-money valuation of €14 million and raised more than €4.3 million .

The Birth of Breaders: From Forno Brisa to a New Network Model

Breaders’ history is rooted in the experience of Forno Brisa, a Bolognese business founded with the aim of reinterpreting artisanal breadmaking through attention to the supply chain, wheat culture, and a strong connection with the local community.

In just a few years, the brand has consolidated a significant presence in the city of Bologna, thanks to a young and visionary team and a model that combines baking, coffee, agriculture and contemporary communication.

From this experience emerged the idea of ​​creating a broader project: not a traditional franchise, but a network of independent artisan bakeries united under one common home.

The Breaders concept was born to enhance territorial identities while maintaining a shared strategic vision, common infrastructure, and a coordinated supply chain.

The group presents itself as a “maison” of bread artisans, where each brand maintains its own authenticity, but benefits from shared skills, tools, and governance.

The companies that make up the Breaders group

Breaders is now a holding company that brings together some of the most established and recognized bakeries in Italy. Each brings its own history, market, and identity, while simultaneously contributing to a unified development project.

Among the main companies, Forno Brisa stands out, 100% controlled by the group and a point of reference for innovation, communication and the agricultural supply chain.

Davide Longoni Pane operates alongside it , one of the most influential brands in contemporary Milanese baking, led by the baker of the same name who over the years has developed a loyal community and a nationally appreciated laboratory-café model.

The ecosystem also includes MAMM in Udine, a business that combines baking and fast food with a strong focus on raw ingredients; Mercato del Pane in Abruzzo, a hub for baking, pastry, and coffee; and Pandefrà in Senigallia, a brand known on the Marche coast for its attention to leavening and local culture.

These companies, integrated into the group with significant stakes and direct participation by the founders, maintain their local management but are supported by a central structure that coordinates purchasing, training, product innovation, logistics, and strategic development.

The group’s economic evolution and growth objectives

The merger of the various bakeries within Breaders has allowed the group to consolidate a significant economic perimeter: the group closed 2024 with aggregate revenues estimated at around 17.3 million euros.

The business plan foresees constant growth over the coming years, with the aim of exceeding 21–22 million in 2025 and reaching a network of over 22 stores.

The “ artisan maison ” model allows us to maintain a high level of quality, while the group scale allows for shared investments in innovation, supply chain, marketing and commercial development.

The equity crowdfunding campaign on Mamacrowd

The campaign currently online on Mamacrowd represents a decisive step in supporting the group’s expansion plan. The offer is structured around Breaders Srl, an innovative SME certified as a B-Corp and Great Place to Work, and also includes the use of an SPV, Mamabread Srl, as a dedicated vehicle for the platform’s members.

The pre-money valuation is set at approximately €37.5 million. The maximum amount subscribed through the platform is approximately €4.1 million, with the option to participate starting from a low entry threshold, also designed for retail investors and project supporters.

An industrial project that combines craftsmanship and vision

The proceeds will be used to finance the opening of new stores, the integration of existing bakeries, the development of a shared grain and milling supply chain—with a widespread mill project based in Abruzzo—and the strengthening of the group’s digital and logistics platforms.

The ambition is to build an alternative model to franchising, capable of combining local identity, artisanal skills, and a modern industrial structure.

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(Featured image by Shine_Photos via Unsplash)

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