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36% of Cannabis Users Report a Reduction in Alcohol Consumption

A Numerator survey found that 36% of cannabis users reported decreased alcohol intake since using cannabis products. Cannabis users, mainly Gen Z and Millennials, tend to use cannabis more regularly for stress relief and recreational purposes, leading to reduced alcohol spending. This shift in consumer behavior highlights the complex influence of cannabis on everyday life.



cannabis users

In recent years, we have seen increased interest in the impact of cannabis on various aspects of everyday life. One of the most significant effects that cannabis can have on your daily habits is its effect on alcohol consumption.

The latest survey conducted by Numerator shows that as many as 36% of cannabis users report that their alcohol consumption has decreased since they started using hemp products. In this article, we will take a closer look at how cannabis affects the everyday lives of its users, changing their consumption habits and preferences.

The profile of cannabis users

Cannabis users are mainly younger generations – Gen Z and Millennials, who often have lower or middle incomes (< $60,000 per year). These people usually use cannabis several times a week, and 38% of them declare that they use THC every day. On the other hand, CBD users , who tend to be older, with higher incomes, use these products less regularly, mainly to manage pain and inflammation.

Cannabis users often look for stress relief, better sleep and pain management, but they also value cannabis for its recreational properties as well as the ability to improve well-being in company and while spending time creatively. This is a noticeably different motivational profile compared to CBD users, for whom treatment and symptom relief are of primary importance.

The impact on alcohol consumption

Reducing alcohol consumption among cannabis users is one of the most interesting aspects of Numerator’s study . The results show that daily use of THC reduces alcohol expenditure compared to people who use cannabis less frequently or do not use this type of substance at all.

People who take THC daily spend an average of 15.3% of their grocery budget on alcohol. It is interesting that this group, despite regularly using cannabis, still purchases alcohol, but to a much lesser extent than other groups. In comparison, people who use THC occasionally spend as much as 18.1% of their food budget on alcohol, which is a higher rate than even among people who do not use THC at all (14.3%).

It can be speculated that the decline in alcohol consumption among THC users is due to several key factors. The first of them may be a subjective feeling of better well-being after taking THC, which reduces the need to reach for alcohol as a means to improve mood or reduce stress. Cannabis is often used for relaxation, which may meet some of the needs that consumers previously tried to satisfy through alcohol.

People who regularly use THC may also experience a decreased interest in alcohol due to changes in leisure preferences and ways of social interaction. THC affects the brain’s reward system differently than alcohol, which may contribute to a less impulsive approach to drinking. In addition, regular use of THC may lead to changes in sensory perception, which may also reduce the attractiveness of alcohol as a psychoactive drug.

cannabis users
Cannabis users often look for stress relief, better sleep and pain management. Source

Spending on cannabis products and other consumer behavior

Cannabis users are much more likely to spend their money on snacks and drinks. Additionally, they tend to use food delivery services such as Uber Eats and visit fast food outlets. THC users who consume it daily are especially likely to use these services.

Popularity of the THC-related products and activities

Some of the most frequently chosen forms of THC consumption are edible products and dried cannabis, but vaporizers and ready-made joints are also popular . Among the activities associated with THC use, relaxation and sleep predominate, but THC users also often watch movies, listen to music, spend time with friends, clean, cook, be creative, or enjoy time in nature. Gen Z, the youngest group of THC consumers, is especially prone to snacking when using hemp products.


In light of the data presented, it becomes clear that cannabis has a significant impact on reducing alcohol consumption among its users. Moreover, the study sheds light on a number of other changes in the consumer behavior and lifestyle of people who use THC. Given the growing popularity and legalization of cannabis, we can expect further research and a deeper understanding of the impact of this substance on society.

Undoubtedly, these results show how multidimensional the impact of cannabis is on everyday life, and understanding this phenomenon may lead to better management and regulation of this substance in the future.


(Featured image by RDNE Stock project via Pexels)

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First published in FaktyKonopne. A third-party contributor translated and adapted the articles from the originals. In case of discrepancy, the originals will prevail.

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Arturo Garcia started out as a political writer for a local newspaper in Peru, before covering big-league sports for national broadsheets. Eventually he began writing about innovative tech and business trends, which let him travel all over North and South America. Currently he is exploring the world of Bitcoin and cannabis, two hot commodities which he believes are poised to change history.