Clean OS Smartbrush Launched a Crowdfunding Campaign on CrowdFundMe

The world’s first personalized electric toothbrush will hit the market by the end of 2025. The idea, with 100% Italian technology, is from the innovative startup Clean OS which obtained financial support from BlueThink SpA and Techstars and which launched an equity crowdfunding campaign, still ongoing, on the CrowdFundMe portal.

The campaign launched by Clean OS, which will end in early April and has already raised over 330,000 euros, was supported by Over Ventures, the European crowdfunding studio, supporting innovative companies, led by Giancarlo Vergine.

High efficiency and 100% Italian technology

Clean OS Smartbrush is the only electric toothbrush, completely personalized to the user’s mouth following a scan or digital impression, capable of guaranteeing professional oral hygiene in less than thirty seconds, with a plaque removal of over 95%.

Soon, advanced sensors will be integrated for real-time oral health monitoring, allowing the user to access a personalized digital health record.

Clean OS has participated in the Bocconi4Innovation (B4i) pre-acceleration and Techstars Deep Tech acceleration programs. It has already established 43 partnerships with dental practices, with the goal of reaching 100 by the end of the year.

Thanks to these collaborations, Clean OS has activated agreements for discounted rates reserved for Smartbrush users. While, on the intellectual property front, it has already filed a patent application and is preparing to present a second one.

Clean OS team is made up of three co-founders who combine complementary skills in dentistry, engineering and entrepreneurship: Giovanni Tuccari (CEO), former consultant of Boston Consulting Group, Pietro Pastore, specialized dentist and key figure in the growth of Impress in Italy, now a European leader in invisible aligners and Francesco Anzalone, electronic engineer with experience in hardware design and product development.

Clean OS Launch Roadmap and Market Potential

As for the Smartbrush roadmap, its entry into the Italian market is planned for the second half of 2025.

Between 2026 and 2028, rapid expansion is expected in key European markets, including France, Germany, the United Kingdom and Scandinavia, and after 2028 in the United States, with the expectation of generating revenues of €45 million that year, with an EBITDA margin of 21%.

Also by 2028, the global toothbrush market is projected to reach $16.5 billion (Source Boston Consulting Group), with a CAGR of 1.9%.

Within this landscape, the electric toothbrush segment stands out for its significantly faster growth, with a CAGR of 6.3%, which will bring it to a value of 5.7 billion dollars.

The main trends driving this evolution are electrification, that is, the shift from manual to electric models, and “premiumization,” with consumers increasingly oriented towards high-performance and higher-quality tools.

How the funds raised by Clean OS will be invested

The funds raised will be used mainly (50%) in industrialization activities, then in supply chain (25%), marketing and communication (15%) and in third-party services (10%).

“Our innovation is the result of years of research, born from the awareness that oral diseases not only compromise the well-being of the mouth, but can have repercussions on the entire organism, as demonstrated by numerous scientific studies,” declares the CEO of Clean OS , Giovanni Tuccari.

“For this reason, we aim to prevent these problems with effective and constant daily hygiene,” continues Tuccari. “We have decided to rely on equity crowdfunding to support our growth, because we offer a product for consumers that is useful and understandable and, as such, suitable for a ‘retail’ investment. A crowdfunding campaign also represents a marketing and communication opportunity for a new product.

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(Featured image by Goby via Unsplash)

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