Crowdfunding is still a popular way of financing projects and initiatives in the Netherlands. Recent figures show that 29% more money was raised in 2019 than in 2018. However, the goals of crowdfunding are about to change.
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High revenues for crowdfunding in the Netherlands
Given the popularity of crowdfunding in the Netherlands, it’s no surprise that it’s still being used as a means of supporting new businesses, innovative projects, or fundraising campaigns. As a result, crowdfunding has even seen an increase, as figures from the research site crowdfundingcijfers.nl show. They say that $470 million (€424 million) were raised in 2019, an increase of 29% compared to 2018 when the website said $364 million (€329 million) had been raised.
Not only are revenues increasing, the number of projects that reach their target amount has also seen an increase. For the first time, more than 10,000 projects reached their target amount in 2019 alone. It shows that anyone who sets up a good campaign can achieve his or her target amount twice over. Indeed, in the past, there have been crowdfunding campaigns that sometimes exceeded their target amount as much as 1,000 times, as this Betway study of successful crowdfunding projects showed.
Social projects in demand
Of the 13,000 projects that ran a successful crowdfunding campaign in 2019, 63% were social projects with charities being quite popular. Yet these projects only raised a relatively low amount: the average amount was $2,200 (€2,000) per project, with a total amount of $17,9 million (€16.2 million). Such projects usually involved initiatives by local residents. Creative projects, from the art sector for example, also made a profit, with a total amount raised of $10,9 million (€9.9 million), and an average amount per project of $12,100 (11,000 euros).
Most of the record proceeds in 2019 went to start-ups simply looking for capital to start with. Two great examples being a city brewery in Sittard or a cat cafe in Utrecht, both of which worked out to be very successful ideas. On average, they raised $164,000 (€148,000), with a total amount of $429 million (€387.1 million), or 91% of the total proceeds in 2019.
Crowdfunding for personal causes is on the rise
It is becoming increasingly common for people to run crowdfunding campaigns for personal matters, for example, to pay for a new car or for a purchase of a new house. On average, people raised $8,800 (€8,000) in 2019, with a total of $12 million (€10.8 million). There are even workshops organized on how crowdfunding can work for you.
A whole new economy seems to have emerged in the field of crowdfunding. The Dutch are making more and more use of it and there’s great growth in it, especially for starting entrepreneurs. The great result of this is that it’s becoming clear that you don’t always have to go to a bank to start your business.
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First published in nieuws.nl, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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