Crowdfunding: When Success Is Financed by the Public

Streaming platforms are increasingly tied to what algorithms and advertising dictate, which translates into a drop in the quality of content.

That is why in recent times novel alternatives have emerged such as crowdfunding, a new way of financing audiovisual materials without intermediaries, nor state support or support from any studio. The public is the main investor and there are already examples of projects that were successful worldwide with this system.

Read more about the crowdfunding campaign for the series ‘The Choses’ and read other important financial news from around the world wit the Born2Invest mobile app.

In this sense, the series ‘The Chosen’, directed by filmmaker Dallas Jenkins, is a great reference for crowdfunding success

Currently, the series can be seen through the homonymous app for free, which has the possibility for viewers to be part of the creation of this product through donation to finance future seasons.

Through crowdfundig, it has managed to raise a figure greater than ($100 million) that ensures the production of the next three seasons, becoming a success that has already been seen by more than 600 million people around the world and will be dubbed to 50 languages, surpassing the mark of the popular ‘Baywatch’.

But the period series starring Jonathan Roumie is not the only example of the success of crowdfunding

Other similar cases were the film from the popular series ‘Veronica Mars’ ($5.7 million), the Oscar-nominated film ‘Anomalisa’ ($5.7 million) and the new film by multi-award-winning director, Spike Lee’ Da Sweet Blood of Jesus’ ($2.5 million) were also funded by the public through the Kickstarter platform, making it clear that the system is already the new trend in Hollywood.

Following the line of religious classics such as ‘Ben-Hur’, ‘Quo Vadis’ and ‘The Passion of the Christ’, ‘The Chosen’ focuses on the story of Jesus, but from a more personal perspective, with more developed characters. “The Chosen” was created after a significant life failure. He (God) chose me to do this project at the lowest moment of my career,” said Jenkins, about the series whose fourth season will hit theaters in the country on February 29th.

The plot of ‘The Chosen’ is located in Judea, in the 1st century and presents a choral cast made up of a hustler fisherman drowned by debt; a woman abused and trapped by her own demons, a young tax collector marginalized by his family for working for the Romans and an influential Jewish leader who questions everything he had believed to be true until now. The lives of these people take a radical turn when they meet a mysterious man who is rumored to cure the sick, befriend the poor and speak openly of bringing liberation to a people tired of the oppression of the power of the rulers. Romans.

In Argentina, a pioneer of this modality is the author, Hernán Casciari , who thanks to the help of more than 1,900 investors from his community -Orsai- financed the film that was released last year with great success, ‘La uruguaya’. The most notable thing in this case is that all the partners who invested in the feature film not only recovered their investment but also made money. And that’s not all because the investors took an active part in the decision-making: through an application, they were able to debate and exchange ideas with the directors of the different areas of the film (art, script, direction, photography). and even act as extras during filming.

The crowdfunding of the Orsai community is so well-oiled and worked so well that there are already eight more projects underway, such as a romantic novel written by Tamara Tenembaum , a historical drama directed by Felipe Pigna and a black comedy by Diego Capusotto and Pedro Saborido.

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(Featured image by StockSnap via Pixabay)

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