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CrowdFundMe places clothing brand distribution 3A Sport’s minibond

The equity platform CrowdFundMe places its first short term minibond, for the company 3A Sport. This is a bond with a duration of just 18 months and an annual yield to maturity of 4.25%.The minibond has a maximum target of $2.35 million (€2 million) and a minimum subscription size of $11,800 (€10,000). Part of the resources will be used to strengthen the digital area and e-commerce.



CrowdFundMe has launched the placement of the minibond of 3A Sport, distributor, and partner of major apparel brands such as Nike, Converse, Tommy Hilfiger, and Calvin Klein. This is a short-term bond – the duration is just 18 months – with an annual yield to maturity of 4.25%. It can be subscribed not only by professional investors but also by retail customers with assets of over $294,000 (€250,000).

The minibond has a maximum target of $2.35 million (€2 million) and a minimum subscription size of $11,800 (€10,000). 3A Sport has a rating of B1- (medium-high) calculated by Modefinance (a fintech company that issues ESMA Compliant ratings). This is a senior unsecured issue with the possibility, at the end of subscriptions, of listing the minibond on the ExtraMot Pro3 segment of the Italian Stock Exchange, to promote the liquidity of the security. CrowdFundMe plays the role of placement agent for the collection of the investment and, to manage the operation, is supported by Arpe Group as financial advisor and Nctm as legal advisor.

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The funds raised with the bond issue will be used to accelerate the expansion strategy of 3A Sport

The company, in particular, aims at internationalization to extend beyond national borders the mandates currently in place, replicating the Italian model. 

Another part of the resources will be used to strengthen the digital area (drop shipping, omnichannel platform) and e-commerce, with particular attention to the project Just Play, a concept store of Nike, Jordan, Adidas, Converse clothing dedicated to children and young people. In addition, new 3A spaces will be created for showrooms, events and meetings. 

Finally, the company aims to acquire new mandates, leveraging on the now established reputation, and to expand the range of products currently distributed for licensed brands.

About 3A Sport

3A Sport spa was founded in 1982 and today operates as a reference intermediary for partner brands) for the distribution of footwear, clothing and sports accessories, an activity in which it is a national leader. The company, which has a diversified client portfolio and a long-lasting partnership with Nike (now in its sixth consecutive term), boasts an integrated B2B and B2C logistics system specializing in footwear and apparel, with a high rate of computerization of processes.

The solidity of 3A Sport, which has more than 40 sales agencies throughout the country, is confirmed by its economic results: in 2019, it recorded a significant increase in revenues (+45% year-on-year), which rose from $37 million (€31.4 million) (2018) to $53.5 million (€45.4 million), with positive Ebitda of more than $1.77 million (€1.5 million). In 2020, the company’s revenues were $49.3 million (€41.9 million), despite the impact of Covid-19. In 2021, 3A Sport expects to reach revenues of $70.6 million (€60 million) (+43% over 2020).


(Featured image by Alexas_Fotos via Pixabay)

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Desmond O’Flynn believes in minimalism and the power of beer. As a young reporter for some of the largest national publications, he has lived in the world of finance and investing for nearly three decades. He has since included world politics and the global economy in his portfolio. He also writes about entrepreneurs and small businesses, as well as innovation in fintech, gambling, and cannabis industries.