DE-ART Dematerializes “Physical” Works of Selected Artists through NFT

Dematerializing art while guaranteeing its authenticity and uniqueness, is the intent with which DE-ART, a digital platform for the sale of artworks based on Web 3.0 technologies and the Ethereum blockchain, was created.

The initiative was created by Massimo Borgato, an entrepreneur with a passion for art and cryptocurrency, with the support of AC Consulting, a company specializing in the development of projects and technologies for businesses, Knobs srl, a software developer of blockchain technologies, and Legalitax, a legal and tax firm.

DE-ART, with its more than 15 artists including photographers, street artists, and contemporaries, is within an ever-evolving and rising market worth $1.5 billion.

A market in which, while in most cases the relationship is directly between buyer and artist, 2022 saw transactions through dealers increase from 1 percent to 5 percent. These entities, in addition to art galleries, dealers, and individuals, include new online platforms such as DE-ART.

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What is DE-ART and how it works

Digitized artwork can be reproduced an infinite number of times. To give value and uniqueness to the content, DE-ART transforms the digital resource into NFT and registers it on blockchain.

The works exhibited in DE-ART’s digital gallery are not part of the generative art current, that is, they do not use autonomous systems of generating and assembling digital elements, but the artists create works in physical format, which will later be dematerialized and digitized (in the form of photos, video or audio) directly by DE-ART, which thus assumes the role of guarantor of authenticity.

Registration on the blockchain gives value and uniqueness to the content, regulating the market, and thus facilitating the operations, traceability, and verification of the historical provenance of the object in question and, therefore, the buying and selling.

The DE-ART collector, after logging into his or her digital Wallet, through the cryptocurrency Ether, can proceed with the purchase and later decide whether to retain ownership of the purchased work with the ability to reproduce it in digital format on the chosen screen or resell it to others.

DE-ART’s artists

Artists on the platform include Elisabetta Reicher, a painter with an international background specializing in mixed media illustration, Giorgio Galimberti (photographer), Guido Alberto Rossi (photographer), Andrea Jemolo (photographer), Francesco Pignatelli (photographer) Giulio Gebbia (rock-street artist), Massimiliano Petrone (artist), Alice Attanasio (artist), Valerio Antonini (astrophotographer), Tiziano Bellomi (artist) and Ercole Pignatelli, one of the most important contemporary painters in Italian art, all personalities who have established themselves in the mainstream art scene who have decided to explore and embrace the digital dimension.

“DE-ART is aimed at digital natives, that is, that audience born and raised in the digital age, who consider online resources an integral and foundational part of the ecosystem in which they live. The platform stems from the need to elevate art to a more modern and innovative concept, helping artists and enthusiasts to develop a new vision of artistic heritage, dematerializing the works but not the artists. Hence the idea of entering the NFT cryptocurrency market, specifically Ethereum, becoming guarantors of the digital and intangible properties of artworks,” said Massimo Borgato, founder of DE-ART.

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(Featured image by poverss via Pixabay)

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