Homepal, a startup that digitizes the path taken by the real estate agency, launched an equity crowdfunding campaign active on Mamacrowd from February 11th to March 11th, with the aim of raising as a first goal $1.21 million (€1 million): “We want to share the growth path both with our community of more than 350 thousand people and with those who believe in the potential of data and technology in the real estate sector,” commented co-founder and CEO Monica Regazzi.
Founded in 2014 by Andrea Lacalamita, Fabio Marra, Monica Regazzi and a group of managers and entrepreneurs Homepal was born with the aim of transferring the advantage of technology to the customer, offering the opportunity for individuals to manage in total security and with great savings the sale, purchase and rental of residential properties.
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The platform allows users to upload their property for sale for free or rely on the Homepal specialists
With “Sold Guaranteed” Homepal takes care of evaluating the property and, after a photo shoot, upload it on the main sites of ads, and is committed to sell in 45 in major cities and in 180 days elsewhere: “If we fail to do so we return the entire fee of $835 (€690),” said the CEO, who added: “The appointments are the only part that we leave to the owner, who is certainly the best seller of his home. Homepal, on the other hand, asks the buyer for a 1.5% commission. The company has a business model based on big data analytics to perform accurate real estate valuations even remotely. Negotiation management and bureaucratic assistance take place online and via call center.
The amount raised will fund the “second wave” of Homepal. The maturity that the company has already reached (5 thousand appointments and 70 properties sold per month, with over $2.42 million (€2 million) in turnover) allows it to aim high: to become the first real estate agency in Italy. And so the funds will be used to hire new resources (in particular Digital Agents), enhance the website and the online real estate valuation engine, create a new app and invest in advertising to improve brand recognition.Through all these projects, Homepal aims to manage up to 500 real estate transactions per month.
“Thanks to technology we have been able to digitize the entire process of buying and selling real estate, bringing transparency and a complete revision of prices in favor of the customer – says Fabio Marra, co-founder and CCO of Homepal – We allow you to sell your home without commission percentage and buy it paying only 1.5%, with a saving of at least 50% compared to traditional agencies. This last difficult year has shown us that people in Italy are ready for digital. So now is the time to press on the accelerator”.
Aimed at all those who believe in technology as an element of innovation in the real estate sector, the campaign envisages an investment starting from a minimum of $600 (€500) up to $600,000 (€500,000) and represents an opportunity also from the fiscal point of view, thanks to the benefit of the Irpef deduction of 50% (up to $363,000 (€300,000)) for investment in the capital of companies registered in the register of innovative companies such as Homepal.
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First published in L’Economia, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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