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Fidovet Raises Almost 500,000 and Expands Its Business

Fidovet’s seed round raised nearly €500,000, including €300,000 via Mamacrowd crowdfunding. At Interzoo 2024, Fidovet secured global distribution deals, including dog ice cream sales at Qatar’s West Bay Beach. CEO Umberto Rizzuto highlights their international expansion. Founded in 2016, Fidovet produces preservative-free dog meals, now sold in 15 countries. The company saw 60% of 2023 revenue from international sales.




The seed round of Fidovet, a “small multinational” from the Petfood Marche region, aimed at strengthening the company’s production capacity and its presence in Italy and abroad, ended with a collection of almost 500,000 euros. Part of the funds, around 300,000 euros, were raised through the equity crowdfunding campaign on the Mamacrowd portal.

International success at Interzoo 2024

Meanwhile, at Interzoo 2024 , the largest international trade fair in the pet sector, which took place in Nuremberg from May 7th to May 10th, Fidovet ice cream, fresh “human grade” menus, yoghurts, desserts and oils (all based on patented innovations), have achieved great success. leading to the signing of numerous distribution agreements around the world.

Among these, it emerges that Fidovet ice cream for dogs will be sold this summer, at food truck-style kiosks, on one of the most exclusive beaches in Qatar : the pet friendly, West Bay Beach, located in the heart of Doha and surrounded from the coastline overlooked by the business district.

Fidovet has signed an agreement, lasting 12 months, with Majd General Trading, an authorized trading company based in Doha and a branch in Manama, in the Kingdom of Bahrain, for the marketing on the beach, starting from this summer season, of own petfood products.

At Interzoo 2024 it further affirmed its international vocation, entering into distribution agreements in Hungarian ice cream parlors and pet shops, in France, Germany, Holland and Belgium (with the Belgian Flamingo group), while negotiations with distributors in Korea are at an advanced stage, Taiwan and Vietnam. Agreements were then finalized with country managers for landing in the Nordic countries (Sweden, Denmark, Finland, Norway), Spain, Israel, Hong Kong, USA, Canada, Uruguay (for South America).

“ The excellent results obtained in Nuremberg consolidate our position as a ‘small multinational’ in the pet food sector ” states the CEO of Fidovet , Umberto Rizzuto. “ The partnership with Qatar also allows us to penetrate the Ho.Re.Ca channel. (hotels, restaurants and bars), after the retail one, in which we move with ease, to satisfy the demand for premises and services which tend to be increasingly pet friendly “.

Who is Fidovet

Fidovet, founded in 2016 in San Benedetto del Tronto (Ascoli Piceno) by Alessandro Marcucci and taken over in 2022 by Umberto Rizzuto with his company UR srl, specializes in the production and sale of dog meals.

All products are made with natural raw materials, traditional recipes, 20 different processing and cooking protocols and free of preservatives and appetizers.

Thanks to the long shelf life, from 18 months to two years of shelf life. the products have the possibility of being sold at retail and distributed abroad, without the need for refrigeration, while maintaining their nutritional and organoleptic qualities (independence from the cold chain).

The SME from the Marche region closed 2023, its first year of relaunch, with 60% of its turnover referring to sales made in 15 foreign countries, including Japan, and 40% in Italy, to which a recently added distribution with the Italian chain “Giulius Pet Shop” and, at the beginning of 2024, further agreements with two important pet shop chains in Eastern Europe.


(Featured image by Ayla Verschueren via Unsplash)

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.