Debit and credit cards made of wood and metal are booming in Germany and abroad. No wonder – for one thing, the card made of wood or metal is a lifestyle element that not everyone has yet, and for another, these cards are more environmentally friendly than their sisters made of plastic.
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Pink in plastic, green in wood, and premium in metal
FinTech Neon is not only focusing on environmentally friendly card materials, Neo-Bank is also expanding its account and subscription models.
The free account still comes in pink and with a plastic card – but what’s new is that the card is made from recycled PVC. Speaking of free: the account is free of charge, but Neon takes customers to task for the first card and charges CHF 10 for the plastic.
The chargeable account Neon Green ( CHF 5 per month) will include the wood card from 2022, which is to be “initially available free of charge”. According to Neon, the account variant launched at the end of May 2021 has already found almost 5,000 users, who would have already planted over 500,000 trees via their generated card sales.
No, this forest will not be cut down again for the new product. The cherry wood used for the card comes from sustainable cultivation in Austria, is produced without the use of chemical additives, and in the resource-saving production process, one tree is said to be enough to produce over 100,000 cards.
The new metal card, also in the program from the beginning of 2022, is intended as a lifestyle statement for the planned premium account. This third account variant is to offer “further high-value services” as a paid flagship. Which exactly and at what cost, Neon wants to communicate in 2022.
The trend toward environmentally friendly accounts
With its new card offerings, Neon is following a strong trend that several neo- and also traditional banks are already following selectively or to some extent. It is easy to understand why these green account offers are well received. They soothe the environmental conscience of broad target groups through automatic CO2 compensation. Without having to work hard or do without, you can optimize your own environmental balance sheet: in the best case, the card made of environmentally friendly materials plants trees when you consume and spend money, and your own card sales make the forest grow continuously.
Compared to competitors, however, Neon implements this green and sustainable wave more consistently, especially with the Neon Green account variant. In addition, and if no competitor interferes, Neon would be the first Swiss neo-bank to offer its customers a Metal Card. This is an offer that foreign challenger banks have already been using successfully for some time. Anyone who has ever held a Metal Card in their hand knows why this lifestyle and distinguishing element tends to quickly find new friends.
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First published in MoneyToday.ch, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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