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Fintech Company SumUp Calls to Break Stereotypes for a Successful Start to 2022

With the campaign “This is how we start today”, the fintech company SumUp seeks to encourage entrepreneurs to digitize their
businesses or small companies, so that they can access the benefits of card payments. The launch of the campaign coincides with the end of the year, but also with the beginning of a new one, a very important moment for entrepreneurs.



With a call to the spirit of self-improvement and under the slogan “This is how we start today”, SumUp, a payment fintech company that currently operates in more than 34 countries around the world, inspires all the inhabitants of Chile to digitize their businesses to continue making them grow, while motivating people to realize their business ideas. The call is also to dare to leave fears behind and break with the stereotype that local merchants only sell with cash because they are not digitized.

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SumUp to help entrepreneurs digitize their businesses

SumUp is always interested in how entrepreneurs feel, so the campaign also seeks to demystify that small businesses are only established neighborhood businesses. For the same reason, it calls on all people to ally themselves with technology to facilitate their payments and have an alternative to cash, calling on a wide range of MSMEs, from dog walkers to fairgrounds, to digitize their businesses. The studies carried out so far have allowed SumUp to know what their fears or aspirations, needs or opportunities are, and allow us to better accompany them on the road to entrepreneurship.

According to data delivered in October 2021 by Mario Marcel, president of the Central Bank of Chile (BCCh), electronic means of payment are currently a very powerful ally of financial inclusion, and today represent 40% of the consumption transactions of Chilean households. Therefore, SumUp calls to see the cash crisis as an opportunity to expand their income through card payments.

“Entrepreneurship in Chile is on the rise, and with this, the need for digitization, flexible solutions, and greater access for small businesses and large businesses is also increasing. Our purpose is to empower them to be successful. Entrepreneurship is not easy, there is no recipe. From SumUp, through technology, design, and flexibility we support them every day, but, through studies and a deep knowledge of our merchants, we know that it is their brave spirit and their grit what is most important here. “Así emprendemos hoy” is a celebration of that Chilean entrepreneurial spirit and at the same time it is an invitation to undertake without stereotypes and forgetting fears and prejudices,” said Ignacia Benavente, Brand & Communications Manager of SumUp Chile.

The launch of the campaign coincides with the end of the year, but also with the beginning of a new one, a very important moment for entrepreneurs. It is a decisive moment in which many of them launch new ideas, products, and services to reinforce their current offer, or consolidate what has been this year and outline the next one.

The fintech company hopes that all the entrepreneurial dreams that have come true so far will become a model for future entrepreneurs to follow.


(Featured image by 12254307 via Pixabay)

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Helene Lindbergh is a published author with books about entrepreneurship and investing for dummies. An advocate for financial literacy, she is also a sought-after keynote speaker for female empowerment. Her special focus is on small, independent businesses who eventually achieve financial independence. Helene is currently working on two projects—a bio compilation of women braving the world of banking, finance, crypto, tech, and AI, as well as a paper on gendered contributions in the rapidly growing healthcare market, specifically medicinal cannabis.