Which Are the Fintech Trends That Will Mark 2025

The financial sector is undergoing a revolution. Looking ahead to 2025, the fintech ecosystem promises to consolidate technological advances that will transform financial services. At a global and local level, interoperability, Artificial Intelligence and the evolution of business models are paving the way to a more efficient and accessible future.

Fintech trends: 2024 was a year of technological acceleration, and 2025 is expected to deepen this dynamic

Interoperability has led millions of people to migrate from cash to digital accounts, creating a significant social impact. This change not only facilitates transactions, but also encourages access to credit by generating more complete financial histories.

On the other hand, fintech companies that were born as disruptive startups are evolving towards more robust models , acquiring banking licenses to expand their product offering. At the same time, traditional banks are betting on modern technological tools that allow them to remain competitive and adapt to customer expectations.

Artificial Intelligence (AI) is positioned as the cross-cutting axis of these transformations, allowing large volumes of data to be processed in real time, optimizing customer service and creating innovative solutions. AI not only helps in the automation of processes, but also contributes to reducing costs in key areas – such as customer service – and favors the development of new solutions.

“We are the protagonists of these trends, bringing to the entire market a solution that allows any company to develop its own financial proposals. As a leader in the regional ecosystem, we will continue to set trends with innovation and proposals that allow us to meet the needs of the market and of people,” explained Hernán Corral, COO and co-founder of Pomelo, a financial technology company.

The fintech ecosystem in Colombia

Colombia has been an example of exponential growth in the fintech sector, consolidating itself as the third largest market in Latin America, after Brazil and Mexico. According to Colombia Fintech’s ‘Fintech Snapshot 2024’, the country has 322 companies, a growth of 387% since 2017, and generates more than 9,000 jobs.

Among the most notable verticals are digital credit, digital payments and corporate finance. In addition, 76% of Colombians already use fintech solutions, an indicator of the country’s digital maturity.

However, the situation is not without its challenges. Credit regulation and usury rates limit access to credit in vulnerable sectors, highlighting the need for regulatory dialogue that allows for a balance between innovation and financial inclusion.

Opportunities and challenges for 2025

2025 presents a horizon full of opportunities for Colombia and the world. Interoperability will continue to drive financial inclusion, while AI will transform the way companies interact with their customers. In Colombia, strengthening the fintech ecosystem will not only increase the country’s competitiveness, but will also allow it to reach underserved populations, contributing to social and economic development.

The global and Colombian financial sector faces the challenge of adapting to an environment that demands speed, flexibility and sustainability. Companies that manage to lead this change will not only transform the industry, but will also play a key role in building a more equitable and connected society.

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(Featured image by TungArt7 via Pixabay)

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First published in IMPACTOTIC. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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