Agro-food Cooperatives of Spain and Agrifood Comunicación have presented the campaign ‘If I don’t produce, you don’t eat’, with the aim of explaining to society the importance of the activity of farmers, ranchers, fishermen, and the processing industry, distribution, and restoration to be able to bring food to all parts of Spain.
Specifically, the crowdfunding campaign wants to value food producers and the fruit of their work, as well as raise awareness in society of their importance in supplying the population.
Thus, the group of companies and organizations from all links in the chain want to explain to society, mainly urbanites, the reality of the rural environment, the complexity of food supply chains, and the value it brings to both sustainability as an economic sector. and essential food producer for Spain and the European Union.
Read more about the campaign launched by food producers in Spain and read the latest economic news of the day with our companion app Born2Invest.
Food producers should remain united
The campaign has begun with the deployment of a tarp in the center of Madrid, in the Plaza de Joan Pujol, to capture the attention of society and raise funds to develop a series of actions that make the sector visible to society, through a crowdfunding campaign. Rocío Béjar (Cepesca): “It is necessary for the entire food sector to remain united”
Spain has 915,000 agricultural and livestock farms, 8,700 fishing vessels, 3,670 agri-food cooperatives, and nearly 30,000 agricultural industries, of which 95% are companies smaller than SMEs, according to data from the Ministry of Agriculture, Fisheries and Food (MAPA). This number continues to decrease due to the difficulties in which food producers are mired, which can endanger the food supply as we know it today.
Among others, factors such as the lack of labor, the increase in costs, the lack of raw materials, the continuous attacks discrediting food producers based on lax information, the regulations with sometimes unattainable requirements, the lack of profitability of much of the production and lack of water.
30 participating companies
“I want to give back to this sector everything it has given me in my life, but especially since we started the company almost 15 years ago,” explained the general director of Agrifood Comunicación, Ricardo Migueláñez, adding that “we intend to once again achieve the recognition that they should always have, because, furthermore, without food producers, there would be nothing on our plates, and without eating you cannot live.”
For his part, the vice president of Agro-food Cooperatives of Castilla-La Mancha, Julio Bacete, explains that “food producers are very aligned with the motto that the FAO uses today on the occasion of World Food Day, because the importance of “Water in food production is an issue that almost no one takes into account, but it is an essential resource for us to produce, we also eat water.”
Likewise, the deputy general secretary of Cepesca, Rocío Bejar, highlights the importance of joining the campaign, since “it is necessary for the entire food sector to remain united to make society aware of the important role it plays in guarantee food sovereignty and its firm commitment to continue providing food to the population, despite the difficult times we are living in.”
So far, there are 30 companies that support this initiative, including: Elanco, Trops, Central Lechera, Foro Interalimentario, General Council of Veterinary Colleges of Spain, Colvema, Huercasa, Bayer, Acor, Agragex, Aseacam, Interpalm, Urcacyl, Emcesa, Topigs Norsvin, Cooperativas Agroalimentarias de Castilla-La Mancha, CarniMad, Anove, Okin, AgroBank, 5 al día, Rijk Zwaan Ibérica, Cepesca.
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First published in Revista inforetail. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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