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Food Startup UNMILK Launches its First Crowdfunding Campaign on econeers

The first €100,000 raised by UNMILK will be used for online and offline marketing to promote the existing product portfolio. A further €300,000 will be used for sales and to expand the inventory of 1-liter oat drinks to serve increased customer demand. An investment sum of €500,000 will be used to expand the product portfolio.



Hamburg-based food startup UNMILK, which aims to make plant-based the standard and animal-based products the alternative, is launching its first crowdfunding round on econeers from November 08th, 2022, with support from Katjes Greenfood.

The brand potential lies in the combination of gluten-free oats and protein, creating a niche for UNMILK within the plant-based oat drink market. The return on investment in a startup like UNMILK is confirmed by the continuous rise in cow’s milk prices.

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Good future prospects for potential UNMILK investors

In the first year of business, the startup, founded in 2020, achieved a 100% growth in sales; in the second year, growth doubled again. Many new collaborations and product innovations are also planned for the future. At the moment, the company around founder Jennifer Schäfer is developing a vegan cooking cream together with a listed provider of cooking boxes, which will be available in gas stations throughout Germany and via the company’s own online store from January. With an investment, potential investors can not only profit from a rapidly growing market, but additionally make the world healthier and greener.

According to studies, plant-based nutrition uses 73% less CO2 and ten times less water. UNMILK produces exclusively in Germany and thanks to a centrally located warehouse, transport distances are significantly reduced. All products can be kept unrefrigerated, shipping is climate-neutral and all cardboard packaging is recycled and recyclable. The prices for cow’s milk proteins have risen by more than 20% in the last two years compared to the previous year. Vegan has long since ceased to be an expensive luxury label.

Broad UNMILK product range available throughout Germany

The High Protein Shakes in three different varieties, the 1-liter Oat Drinks in four different varieties, and the innovative DIY Oat Drink Powder are all gluten-free and available in stationary food retailers at Edeka, REWE, and Budni, as well as through Gorillas and Flaschenpost. Compared to the competition, the products have lower sugar content, higher protein content, and lower CO2 consumption, according to UNMILK.

Katjes Greenfood as a strong partner for UNMILK and future investors

In addition to crowdfunding, another round of financing is pending from Katjes Greenfood, which has been involved since the beginning of 2022 and plans to invest another €1.35 million in UNMILK by 2024.

An investment in UNMILK is possible from €250 via econeers

The German crowdinvesting platform econeers supports the UNMILK crowdfunding campaign, which is possible as a partial subordinated loan with a fixed annual interest distribution of 1% plus bonus interest over five years. An investment can be made from as little as €250. A material early-bird bonus awaits the first 200 investors. For investments of €25,000 or more, UNMILK offers a lifetime oat drink subscription.

The investment flows into an expansion of the product portfolio

The first €100,000 will be used for online and offline marketing to promote the existing product portfolio. A further €300,000 will be used for sales and to expand the inventory of 1-liter oat drinks to serve increased customer demand. An investment sum of €500,000 will be used to expand the product portfolio.

Dr. Jesko Thron, CMO of Katjes Greenfood, says about UNMILK’s crowdfunding campaign: “UNMILK completely inspired us from the very beginning! It started with the team around Jennifer, who convinced us from the first contact with her incredible drive and commitment, continued with the products and the market, and ended with the brilliant UNMILK brand. At Katjes, we love strong brands that we can build together with the founders into the iconic love brands of tomorrow. And that’s exactly the potential we see 100% in UNMILK. The market is already one of the largest in the plant-based nutrition sector, continues to show strong growth rates of 12%, and will only become more attractive and versatile with innovations like UNMILK’s gluten-free, high protein products.”


(Featured image by congerdesign via Pixabay)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in vegconomist, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Sharon Harris is a feminist and a part-time nomad. She reports about businesses primarily involved in tech, CBD, and crypto. She started her career as a product manager at a Silicon Valley startup but now enjoys a new life as a personal finance geek and writer. Her primary aim is to provide readers with a new perspective on the overlapping world of finance and technology.

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