Fundeen, the Fintech that Changes ‘Crowdfunding’ for ‘Co-investment’

Fundeen starts the year with a clear commitment from Grupo Enhol, which has injected €800,000 into the platform from Avila, whose external investment is already close to €3 million.

The business group from Navarra, which in addition to being an investor is also a client of Fundeen, is exploring different collaborations with the platform to include in the benefits of its employees. One example is the first flexible remuneration pilot, which would allow its employees to invest in renewable energy projects in an easy, simple, and safe way.

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The platform has already raised almost €3 million in investment since its inception

This clear commitment of the Enhol group to Fundeen comes in a very important year for the fintech platform, which plans to launch no less than 27 projects in 2023. Within this huge portfolio of projects, 17 are in Catalonia, which confirms Fundeen’s leadership both nationally and regionally.

These projects are being developed by nationally and internationally renowned developers such as Enel Green Power, a subsidiary of Endesa, Enerparc, SunEnergy Renovables, GreenField PV (Prodiel), Copenhagen Infrastructure Partners, Statkraft, ABO Wind, RP Global, Verbund, Qualitas, Forestalia, Ignis IbgVot, and Soleris.

This ambitious year coincides with Fundeen’s sixth anniversary and the opening of by far the largest number of projects since the platform opened.

For this reason, the Avila-based fintech company wanted to take advantage of the occasion to renew its image and relaunch it. “This evolution of Fundeen arises because we wanted to capitalize on all the knowledge acquired since the birth of Fundeen in 2017 and incorporate it into our discourse, to better tell what we already were and did,” explained Nacho Bautista, CEO and Co-founder of Fundeen.

Fundeen changes its image and will work this year with more than 10 promoters nationally and internationally

Since its launch in July 2017, Fundeen has managed to become the leading crowdfunding platform for renewable energy projects in Spain and has even managed to be one of the first Spanish companies to be endorsed by the CNMV as a European Provider of Participatory Financing Services. In this process of evolution and revolution of the energy model, they now intend to change the concept of ‘crowdfunding’ to ‘co-investment’, to better reach users unfamiliar with this type of concept.

“We want to be a key player in the change of model, but we also want to be the best spokespeople for this change, so this turn in our communication strategy will bring even greater loyalty with all our investors, but also the attraction of new people who want to invest in a better world,” said Beatriz Barroso, Head of Marketing and Comms.

These changes go hand in hand with a renewal of the website, to make it even more accessible to the user. “In addition to the visual change, numerous processes have been improved to make them more ‘down to earth’. We are talking about simplifying the fact of belonging to a company that builds a solar installation, that carries out ordinary meetings and other very complex processes in just three clicks! The new Fundeen is here to change the rules, easy investment is here”, says Victor Gutierrez, Head of product.

In this ever-changing industry, the company is committed to innovation, which is part of the team’s daily process

With this vision of continuous evolution, the entire Fundeen team has managed to elevate its brand after an in-depth analysis of the user in order to build what is now this new Fundeen, which is moving towards a brand that conveys evolution, growth, but, above all, a lot of energy.

For this, they have had the external support of Nixae, a team specialized in user research, digital product design, and branding, led by Jesús Gallent, and have achieved a complete overhaul of the website and the app to provide usability and ease of use for users. All this is to ensure that Fundeen’s digital product grows, accompanied by a global communication strategy that remains at the forefront as a digital platform for responsible investment.

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(Featured image by Mufid Majnun via Unsplash)

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First published in elPlural, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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