Giftify’s Revenue Gains to Accelerate as Consumers Seek Relief from Grocery Inflation

In the last month, Giftify [NASDAQ: GIFT] has been on an absolute tear. And now, things are about to get even hotter.

And the best part is, Giftify is still massively undervalued.

Here, let me fill you in.

One month ago, Giftify launched a GLP-1 smart savings program. That was a large consumer awareness campaign built around delivering big discounts on popular weight loss drugs like Wegovy and Ozempic.

The results of that campaign — Giftify reported a 916% boost in category revenues.

Unsurprisingly, Giftify immediately set out to generalize and scale up the strategy.

That’s when we saw the first of these “generalize and scale it up” moves — two weeks ago, they rolled out a similar playbook targeting sports tickets and merch.

Now fast forward to today, and Giftify’s at it again.

This week, they dropped what could be the biggest play yet — a campaign targeting soaring egg prices and grocery bills.

Now, in a minute, I’ll get to some specifics about how Giftify’s powerful playbook works.

But first, let’s just take a minute to acknowledge what an exciting time this is for the company. I mean, they literally just discovered a cheat code to massive revenue growth.

And the best part is, it’s a cheat code they can apply again, and again, and again, and again… you get the point.

How so?

Let me tell you about the strategy.

Giftify’s Growth Hacking Playbook

When Giftify [NASDAQ: GIFT] first came up with its growth hacking playbook, it originally had a reasonably narrow scope.

The idea was to ride on the back of the massive hype around GLP-1 drugs like Wegovy and Ozempic by leveraging its flagship platform, CardCash.com.

That saw Giftify launch a large consumer awareness campaign that went something like this:

• Inform consumers that they can purchase discounted pharmacy gift cards (CVS, Walgreens, etc.) via CardCash.com.
• Also inform consumers that they can use those discounted pharmacy gift cards to buy weight loss drugs like Ozempic and Wegovy.
• Hopefully, watch sales go up.

Luckily for Giftify, sales did go up. In fact, sales didn’t just go up — they exploded by 916%.

That’s when Giftify saw it had pretty much discovered a gold mine and started scaling things up.

By generalizing its GLP-1 play, Giftify could now growth hack its revenues across just about any sector. All Giftify has to do is replace GLP-1 with any other ‘price sensitive’ consumer good, and then rinse and repeat all of the above.

The real genius here, however, goes well beyond the scalable, rinse-and-repeatability of this playbook.

No, it goes much further than that.

Firstly, we’ve got the consumer education/awareness element. By educating consumers about ‘hacks’ and alternative uses for gift cards, Giftify is effectively growing its total addressable market. Suddenly, gift cards are good for a whole lot more than simple last-minute gifts,

Secondly, by targeting popular trends, niches, and issues, Giftify can hop on just about any wave at any moment and reap all the rewards. It’s precisely what they did with the GLP-1 play. And it’s exactly what they’re doing with their latest egg prices play.

But that’s not all. Here’s the bit where the real genius kicks in.

But What About When Egg Prices Come Down?

If you’ve been following the news, you might have seen something. The latest USDA data shows wholesale egg prices have come back down.

So maybe you’re sitting there thinking, “If lower prices get passed onto consumers, then won’t that whole egg prices thing lose its luster?”

And yeah, maybe that will happen. But it’s also beside the point.

Let’s zoom out for a second.

If your medium-term memory’s serving you well, you might remember something. Inflation and grocery prices have been a hot-button issue for a while now.

Even with inflation calming in 2024, it was still a key election issue.

And it’s still a top issue.

In fact, the latest Pew research found it’s the third most important issue to Americans today. The only things more important are the role of money in politics, and the affordability of healthcare.

In other words, 2 out of 3 of the top three issues for Americans are price-related.

And it’s not just lower income brackets that are feeling the brunt.

Walmart’s [NYSE: WMT] most recent earnings call is a perfect case in point. CFO John David Rainey announced, “We’re seeing higher engagement across income cohorts with upper-income households continuing to account for the majority of share gains.”

Translation — even well-off households are feeling the pinch enough that they’re seeking out discounted goods.

So, presumably, eggs are just the latest focal point in an enduring narrative that’s not going away any time soon.

Especially with probable price hikes lurking on the not-too-distant horizon — if he keeps his word, Trump will be dropping a new round of tariffs on agricultural products (i.e., food) very soon.

These new tariffs are supposed to go live on April 2, just weeks from now. And, if there’s one truly bipartisan opinion that everyone from the business-friendly Tax Foundation to Bernie “Tax the Rich” Sanders holds, it’s that tariffs increase consumer prices.

And that’s more than just empty opinions.

If the past is any indication, then this National Bureau of Economic Research (NBER) study on the impacts of Trump’s first-term tariff war might be a good indication of what’s to come. I quote: “The main takeaway from this research is that US consumers of imported goods have borne the brunt of the tariffs through higher prices.”

Long story short — even if the whole egg price angst dies down, high grocery prices aren’t going away any time soon.

In fact, they’re probably about to start going up… again.

And that means boom times ahead for Giftify.

Short-Term Plays for Long-Term Gains — The Real Genius Behind Giftify’s Playbook

Let me explain why all of the above makes Giftify’s egg price focus such a genius move.

Right now, egg prices are a hot topic. That makes them a great way to grab consumer attention in the short term.

But just because the attention-grabbing part of the play might be short-lived, that doesn’t mean its effects on Giftify’s revenues are.

Think about it like this — the average person who runs into Giftify’s egg prices campaign probably isn’t a complete moron.

That means most of them are going to be able to add 1 and 1 together — “oh hey, if I can save money on eggs with CardCash.com, then I guess I can save money on just about anything else with CardCash.com.”

See where this is going?

With this playbook, Giftify can lure a few new consumers onto its platform each and every time there’s a hot topic like egg prices.

And once Giftify has those consumers on its platform, chances are, they ain’t going anywhere. Once they realize they can save money on everything, the only way those consumers are leaving CardCash.com is if they suddenly lose their price sensitivity.

And let’s face it — that won’t be happening anytime soon.

Trump’s way overdue on his promise to drop prices on day 1.

And, if history and basically every economist under the sun are any indication, tariffs are only going to make things worse.

Giftify just used egg prices to grab attention and get ahead of what’s about to be a very profitable curve.

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(Featured image by Walmart (CC BY 2.0) via Flickr)

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