Hero Secures EU Approval, and Launches Pro Account for SMEs

Hero, a young French fintech company specializing in financing solutions for cash flow management in the form of mini-credit, has just obtained its payment institution approval from the ACPR. In June 2024, Hero revealed a fundraising of €11.3 million from Valar Ventures and its historic investor, SquareOne.

Founded in September 2021 by Roland Jais-Nielsen, Hero ultimately sees itself as the benchmark financial partner for VSEs and SMEs in Europe. And to move a little further in this direction, it has just launched an all-in-one payment account backed by financing offers for professionals.

Hero obtains its Payment Institution approval

“Obtaining the payment institution approval allows us to free ourselves from outsourced banking service providers. We thus eliminate dependency and additional costs, to offer our customers a fully autonomous and competitive solution. Thanks to the European Banking Union and its passport mechanism, this approval obtained in France can be used in nearly 30 countries, which will allow us to offer a fully autonomous and scalable solution on a European scale,” said Roland Jais-Nielsen, founder of Hero.

The approval allows Hero to offer payment services to its customers, while guaranteeing their compliance with all regulations in force. It also ensures the protection of customer funds, transparency of transactions, and regular monitoring by the competent bodies.

The examination of the approval file lasted two years and mobilized significant resources, both internal and external. However, this strategic choice and its outcome now allow Hero to ensure strict compliance with regulatory requirements, while offering high-quality financial services at competitive prices, and specifically designed to support the growth of small businesses.

This approval also opens the doors of Europe to Hero, with the possibility of offering its products in all countries of the European Union.

Launch of an all-in-one Hero pro account

Following the receipt of its ACPR approval, Hero can now announce the launch of its all-in-one pro account, equipped with a wide range of short-term financing offers for VSEs and SMEs in France.

It includes a high-end Visa Platinum debit card, instant and low-cost collection solutions, as well as short-term credit options including supplier invoice financing.

“When our customers open a payment account with Hero , we offer them flexible credit solutions to finance their payment terms, with very competitive commissions,” explained Roland Jais-Nielsen.

For the occasion, Hero is also offering a free pro account for its first 5,000 customers. A unique opportunity to discover the advantages of this innovative solution.

Founded in 2021 by Roland Jais-Nielsen, Hero is positioning itself as a new player on the market with the mission of providing the most comprehensive and competitive solution to the treasury needs of VSEs and SMEs in Europe. By offering access to a wide range of high value-added services — from business accounts to payment methods and flexible financing solutions — Hero helps businesses grow and optimize their financial resources, via an all-in-one solution.

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(Featured image by Jonas Leupe via Unsplash)

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First published in Finyear. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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