Japal, an innovative startup active in e-commerce since 2018, founded by Paolo Broglia and Jacopo Moschini together with Jacopo Paoletti, has received a round of financing of $326,000 (€300,000) from a group of private investors, mainly entrepreneurs.
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The e-commerce platform Japal is handy for both end-users and business customers
For Japal, which has developed the first Italian e-commerce platform with the aim of supporting medium-large consumer goods companies in the delivery of their products at the home of their customers, this is the second round of investment. The first round of about $60,000 (€55,000) collected with an equity crowdfunding campaign on OpStart was in March 2019, based on a pre-money value of $1.63 million (€1.5 million).
For end-users (B2C) it is the marketplace of consumer products where they can find the full range of brands and where they can do their daily online shopping. For business customers (B2B) it is the outsourced e-commerce service of the big brands where special formats can be found (for example for the Horeca channel) but also where traditional formats without minimum quantities can be bought, all with a dedicated price list. Among the brands present on Japal.it there is Bonomelli, Cannamela, Petti, Panarello, Dr. Beckmann, Orphea, Podovis, Pearl Drops, Mister Magic, Arbre Magique and many others.
The new round, signed last February, allowed Japal to launch its new custom-made CMS (Content Management System) and an advanced management system for the optimization of processes related to micro picking (i.e. logistics management on single references with barcode readers) and logistics activities, carried out together with its partner Italmondo. The new system has been designed to manage and process a high volume of orders, keeping track of all the information dictated by the type of consumer products. Moreover, thanks to the traffic analysis tools on the platform, it is able to provide its brands with important data on the purchasing behavior of its consumers in real-time.
Japal was born out of the founders’ previous experience
“2019 ended with about $543,000 (€500,000) in revenues and this year we are aiming for one million. Japal was born from the previous experience that my partners and I had when we started working on a similar project for Arbre Magique with MyChicJungle. Then we realized that we were developing a technology that would be useful to many other brands. Soon after, we started to work with Montenegro-Cannamela and to further refine our offer,” Paolo Broglia said.
Broglia, Moschini, and Paoletti added: “In this exceptional historical period we have received many requests for help from the brands to make the delivery of their products to consumers in quarantine due to the COVID-19 safely accessible. We know that our mission in this situation becomes even more important, which is why we are at the forefront to ensure the shipment of essential goods. In addition, together with the Rava Foundation, we have launched a solidarity campaign for the purchase of urgent intensive care equipment to hospitals.”
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First published in Be Beez, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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