Democratizing access to alternative assets such as exclusive limited edition watches, allows retail investors to diversify their portfolios with assets otherwise reserved for large-scale investors. That’s the goal of Konvi, a FinTech startup founded during the 2020 pandemic by Lena Sonnen, a graduate of Bocconi University in Milan, Ioana Surdu-Bob, and Eran Peer.
The company with offices in Dublin, where it is licensed by the Irish Central Bank, and Berlin, is a crowdfunding platform that allows investors to diversify their portfolios by accessing alternative asset classes, such as rare watches or fine wines.
Konvi is accessible to all retail investors in the European Economic Area with a particular focus on Italy where there is a high demand from young Italians.
If you want to read more details about Konvi and how it allows investors to access alternative asset classes, download for free our companion app. The Born2Invest mobile app brings you the most important business headlines of the day for you to stay informed.
How Konvi’s Crowd-Investing works
For each campaign, an SPV is created whose sole purpose is to own an object. The investment, therefore, allows you to become a shareholder of a legal entity that buys, owns, and sells a specific resource. If its value increases, the value of the shares also increases. At the end of the appreciation period, the object will be sold and the amount of the initial purchase plus any partial profit on the sale (excluding any applicable commissions) will be available in the Konvi account balance.
The company is also working on a secondary marketplace that will give the opportunity to sell shares before the end of the appreciation period by placing an order during a trading window.
The startup works with renowned partners who specialize in alternative assets such as rare watches or fine wines and have a strong track record. Through an intermediary role, Konvi manages to make its large partners accessible to smaller investors as well. For example, it has partnered with The WatchFund run by certified watch expert Dominic Khoo. Khoo has more than 21 years of experience investing in watches, so he ensures expertise in finding the right watch. One example is the Richard Mille RM-004 exclusive watch that was purchased by The WatchFund for around €90,000 in 2014 and sold 4 years later for €270,000 in 2018 (+290%). The rarity of these watches, along with the fact that their long waiting lists make it nearly impossible for individuals to purchase them on the primary market, make them a strong potential investment. Through Konvi, users can purchase fractions of ownership in watches sourced from The WatchFund starting at just €250.
At the same time, Konvi is looking at the market of fine wines, in order to succeed in making the first investment offer in this market as well.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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