Under the chairmanship of the Minister of Trade, Industry and Handicrafts, Harouna Kaboré, members of the Club of Marketers of Burkina Faso held a press conference on Tuesday, October 13th, 2020, in Ouagadougou. The objective is to present its strategic plan 2020-2023 and launch the communication campaign to promote local consumption, which runs from October 14th to 31st, 2020.
Read more about the Burkina Faso Marketers’ Club and its goal with the Born2Invest mobile app. Find the latest economic news in the world with the best online news aggregator, available for free. Don’t miss the latest economic update from around the world with our companion app.
Local products to be promoted by the Marketers’ Club
The club of Marketers of Burkina Faso was established 3 years ago with the aim of promoting local products. “What has militated in favor of the establishment of this association is that we noticed that in almost all structures or companies, it is marketing that intervenes upstream and downstream in everything there is as research, as forecasting to the sale through the operationalization of decisions and strategies,” said the president of the club, Boureima Maïga.
This association called “marketing and sales managers club” brings together professionals from the world of communication, marketing, research and business who work within large structures. Aware of the stakes and challenges, it works closely with the Ministry of Commerce, Industry and Handicrafts on strategic and operational issues. In this regard, the association has adopted a four-year Strategic Plan from 2020 to 2023. Achieving 50% market share by 2023 is the ambition of the plan.
Setting up a central purchasing office
Strategies have been developed to achieve this objective. Among which the implementation of a central purchasing and distribution of Made in Burkina Faso products. This company will bring together experts in forecasting, research, distribution and communication. The improvement of the “product” offer through a 360 degree plan on a range of adapted products can also be observed. The last activity is to increase awareness through communication campaigns on the concept “LeMadeInFaso”.
Introducing small formats at an affordable price while maintaining quality and activating modern media can be a trigger. The work to be done is to raise awareness of the value of local consumption and to stir up the patriotic fiber in the place of local production so as to create a preferential trigger for it in terms of first choice of acquisition among a wide range of possibilities. The Minister in charge of Trade, Harouna Kaboré, positively appreciated the creation of the Burkina Faso Marketers’ Club. “It is a great opportunity today that the government has this club. We evaluated LeMadeInFaso last Thursday. It’s not just going to be a label but it’s going to be a label now that will help us move things forward,” he said.
Recalling that the period chosen for the launch of the communication campaign to promote local consumption “consume what we manufacture” is held in the month of “local consumption in the UEMOA space”. The official celebration is scheduled for October 15th, 2020 at the Ministry of Commerce.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in lefaso.net, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
Bitcoin revolution by integration with PayPal
The integration of Bitcoin with PayPal is probably one of the most important news for the entire crypto industry in...
A system of Environmental Sustainability Certification to be created in Italy
The first goal of the experimental program is to create a system of "Environmental Sustainability Certification" that allows a project...
Why your business needs professional language translation services?
Digital marketers may spend months creating a campaign for a product launch in a foreign market, but if it’s not...
Canopy Growth expands beverage business in the USA with BioSteel
Canopy Growth has been successfully distributing cannabis-containing products for several years and has already achieved high sales figures with new...
BioNTech: First data for the COVID-19 vaccine to be soon presented
BioNTech CEO Sierk Pötting expects to be able to present the first data from the ongoing study on the efficacy...
Africa6 days ago
Fruitbox Africa: Frankfurt investor and Siemens to create jobs in Ethiopia
Featured7 days ago
HSBC survey shows investors’ interest in ESG is increasing
Business7 days ago
How much does a collection agency charge?
Africa4 days ago
Why countries in southern Africa could become leaders in the cannabis sector