Marrakech Artisanal Exports Surge 11% in 2025

Driven by the vitality of its flagship sectors (carpets, pottery, and jewelry), Marrakech has confirmed its role as a driving force in Morocco‘s artisanal exports. Between January and September 2025, the ochre city sold more than 372 million dirhams worth of handmade products abroad, an 11% increase year-on-year, with strong demand from the United States, France, and Spain.

Marrakech’s expertise is attracting international markets more than ever. According to data from the Regional Directorate of Crafts, Social and Solidarity Economy, the total value of exports of artisanal products from the ochre city exceeded 372 million dirhams during the first nine months of 2025, recording a notable increase of 11% compared to the same period in 2024.

A dynamic driven by jewelry and carpets

This performance is explained by the sharp increase in exports from several iconic sectors. Jewelry, carpets, and traditional clothing are among the most popular products abroad. Jewelry shows a spectacular increase of 59%, reflecting a renewed interest in Moroccan creations that blend tradition and contemporary design.

Carpets, symbols of Marrakech’s artisanal heritage, are also experiencing growth of 53%, confirming their status as ambassadors of Moroccan art throughout the world. Carpets occupy first place in the ranking of the most exported products, with 31% of the total, followed by pottery and stone products (17%) and wooden ones (10%).

These three categories account for more than half of Marrakech’s total exports. Traditional clothing, meanwhile, continues to grow, with a 31% increase, driven by growing demand for artisanal clothing and handmade fabrics.

The United States, the leading import market for Marrakech’s products

Geographically, the United States of America is the leading import market, accounting for 46% of Marrakech’s total artisanal exports. The most popular products in this market are carpets, pottery, stone, and wooden objects, which are appealing for their authenticity and quality.

France ranks second with 19% of exports, followed by Spain (6%), which stands out for its increased demand for copperware, pottery, and plant-based products. These results confirm the vitality and resilience of the Marrakech craft sector, which successfully combines cultural heritage and innovation.

Thanks to the diversification of outlets and the rise in the range of products, Marrakech craftsmanship is establishing itself as a sustainable export driver, at the crossroads of culture, economy and creation.

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(Featured image by The Glorious Studio via Pexels)

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First published in LES ECO.ma. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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