Bogota and Medellin have already taken off and are going to grow a lot in the adoption of the new QR (quick response) payment system, which allows paying with the cell phone after downloading an application, but Mercado Pago wants to take the technology to the whole country.
To this end, by the end of this year, the company expects to have agreements with 50 entities, 25 more than the current ones, to allow its customers to use this system. Diego Navarro, director of Mercado Pago, said that what they are looking for is to start digitizing the shopping experience.
The fintech company Mercado Pago, with a presence in Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay, is a digital wallet that allows financial transactions such as paying in physical stores with QR code, receiving returns for the digital balance, paying services, and taking a loan without having a bank account, and processes more than three million transactions per day.
During the pandemic, fintech companies grew a lot. There is a change in behavior and the way of selling and buying. Many entrepreneurs learned and adopted the technology and will not stop.
Read more about the fintech sector in Colombia and find more details about Mercado Pago and be the first to find the most important business headlines with the Born2Invest mobile app.
What is the next big thing in payment systems?
The QR code. MercadoPago already has 25 allied brands and expects to close with 50 by the end of the year. The growth seen in restaurants alone is 170%. There is a high concentration in Bogota and Medellin, but the challenge is to take it to the whole country, and to massify its use we will make alliances to offer discounts on products. In addition, this helps to increase financial inclusion.
Three million Colombians paid on the Mercado Pago platform for the first time and there is still a long way to go, as there were 40 million in the region. Also, 800,000 SMEs in Latin America started selling with Mercado Pago and this opens up other tools such as the payment link, which is different from the QR.
This is for online payments and the QR is at the physical point of sale, because it is like a virtual wallet, you take out your cell phone and not your wallet.
In Colombia, cash still rules
Tech-savvy people will continue to develop. Some will wait and continue paying with cards. In the region, the dataphone is growing a lot and in Colombia, for example, points of sale will be digitalized and will offer different payment systems. It will take several years for cash to disappear.
MercadoPago plans to ask for authorization to set up a financing company. That will give Mercado Libre and Mercado Pago the possibility to offer a greater number of products.
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First published in Portafolio, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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