“We wanted to make true Tuscan quality available to anyone and anywhere, solving a problem that Tuscan lovers and tourists have always complained about … the lack of a solution to enjoy regional excellence throughout the year. In doing so, we also wanted to support local artisan businesses that produce the best typical Tuscan products.”
This is the opening line of the “About Us” page on the website of Passione Toscana, an online retailer dedicated to Tuscan products that is also about to open flagship stores in Italy and abroad and has launched an equity crowdfunding campaign on Mamacrowd. The maximum fundraising target is €300,000 against a pre-money valuation of €2.2 million.
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A B2B and B2C omnichannel portal
The portal, founded by Tommaso Laurenti and Leonardo Angelucci, is already one of the benchmarks for the online export of typical Tuscan products, with more than 70 percent of its turnover coming from foreign customers.
In two years, in fact, the startup claims to have served thousands of customers, in 26 countries around the world, with an offer of more than 500 products from 100 producers, selected in collaboration with expert chefs and sommeliers to certify their origin and quality.
Passione Toscana also operates as B2B thanks to an on-site platform dedicated to B2B and which will also serve the management of future flagship stores. These will be places where people can experience the “dolce vita Toscana” by tasting its products, aimed at “evangelizing” customers in new markets.
Every year 52 million tourists visit Tuscany and come into contact with the typical local food and wine. During their holidays, tourists and enthusiasts fall in love with the many local specialties, tasted in the various shops, in a tasting in one of the thousand wineries, and in restaurants.
Tourists bring a €1 billion induced which, unfortunately, in most cases ends with their vacation.
The goal of Passione Toscana is to maintain contact between this tourist flow and local excellence. In two years, thousands of customers, in 26 countries around the world, have been satisfied with the products and services of Passione Toscana.
The growth plan
The first flagship store is scheduled to open in Zurich, but the development plan calls for four additional openings by 2025, in Italy (Tuscany), the United Kingdom (London), and the United States.
With a projected turnover in 2022 of about €300,000 , the startup aims to increase it tenfold in the next four years thanks to investments in marketing, both online and offline, including through participation in international trade fairs and collaborations with important brands of made in Tuscany.
Growth will also be accompanied by technological development and logistics optimization.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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