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Multichannel Hub to Promote Tuscan Products Launches Equity Crowdfunding Round

Every year 52 million tourists visit Tuscany and come into contact with the typical local food and wine. Tourists bring a €1 billion induced which, unfortunately, in most cases ends with their vacation. The goal of Passione Toscana is to maintain contact between this tourist flow and local excellence. 

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“We wanted to make true Tuscan quality available to anyone and anywhere, solving a problem that Tuscan lovers and tourists have always complained about … the lack of a solution to enjoy regional excellence throughout the year. In doing so, we also wanted to support local artisan businesses that produce the best typical Tuscan products.”

This is the opening line of the “About Us” page on the website of Passione Toscana, an online retailer dedicated to Tuscan products that is also about to open flagship stores in Italy and abroad and has launched an equity crowdfunding campaign on Mamacrowd. The maximum fundraising target is €300,000 against a pre-money valuation of €2.2 million.

If you want to read more about the equity crowdfunding campaign launched by Passione Toscana on Mamacrowd, download for free our companion app. The Born2Invest mobile app keeps its readers up to date with the latest business news from around the world.

A B2B and B2C omnichannel portal

The portal, founded by Tommaso Laurenti and Leonardo Angelucci, is already one of the benchmarks for the online export of typical Tuscan products, with more than 70 percent of its turnover coming from foreign customers.

In two years, in fact, the startup claims to have served thousands of customers, in 26 countries around the world, with an offer of more than 500 products from 100 producers, selected in collaboration with expert chefs and sommeliers to certify their origin and quality.

Passione Toscana also operates as B2B thanks to an on-site platform dedicated to B2B and which will also serve the management of future flagship stores. These will be places where people can experience the “dolce vita Toscana” by tasting its products, aimed at “evangelizing” customers in new markets.

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Every year 52 million tourists visit Tuscany and come into contact with the typical local food and wine. During their holidays, tourists and enthusiasts fall in love with the many local specialties, tasted in the various shops, in a tasting in one of the thousand wineries, and in restaurants.

Tourists bring a €1 billion induced which, unfortunately, in most cases ends with their vacation.

The goal of Passione Toscana is to maintain contact between this tourist flow and local excellence. In two years, thousands of customers, in 26 countries around the world, have been satisfied with the products and services of Passione Toscana.

The growth plan

The first flagship store is scheduled to open in Zurich, but the development plan calls for four additional openings by 2025, in Italy (Tuscany), the United Kingdom (London), and the United States.

With a projected turnover in 2022 of about €300,000 , the startup aims to increase it tenfold in the next four years thanks to investments in marketing, both online and offline, including through participation in international trade fairs and collaborations with important brands of made in Tuscany.

Growth will also be accompanied by technological development and logistics optimization.

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(Featured image by PhotoMIX-Company via Pixabay)

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Sharon Harris is a feminist and a part-time nomad. She reports about businesses primarily involved in tech, CBD, and crypto. She started her career as a product manager at a Silicon Valley startup but now enjoys a new life as a personal finance geek and writer. Her primary aim is to provide readers with a new perspective on the overlapping world of finance and technology.