Bitpanda and the NFL: A Groundbreaking Partnership in Europe

Bitpanda, the leading platform for investing in digital assets, has taken a significant step: they have entered into a partnership with the NFL (National Football League), which was announced in time for the 2024 season.

This cooperation not only marks a rapprochement between the world of finance and professional sports, but also further evidence of the growing influence of American football in Europe.

Bitpanda: Combining innovation and sport

For Bitpanda, this partnership is more than just a business deal. Eric Demuth, CEO of Bitpanda, enthusiastically stated: “I love football and I love the NFL. American football is becoming more and more important in Europe and is reaching more and more people faster and faster.” This shows the company’s clear intention to inspire their community through sport and create new experiences.

The highlight of this collaboration will take place on November 10th, 2024, when Bitpanda will be present as an official partner at the NFL game between the New York Giants and the Carolina Panthers at the Allianz Arena in Munich. This is a significant step to increase Bitpanda’s visibility in a growing sports market.

The rise of the NFL in Europe

In recent years, the NFL has built a growing fan base in Europe. In Germany in particular, the sport has become an integral part of the sporting landscape.

NFL stars such as Kurt Warner as well as German NFL legends Sebastian Vollmer and Markus Kuhn have had a significant influence on this upswing. As part of the new partnership, Bitpanda will also work closely with these prominent commentators.

A new experience for fans

This partnership offers more than just branding. Bitpanda will have digital activation rights throughout the 2024 NFL season, creating an interactive fan experience. Fans can look forward to exclusive content and competitions, including tickets to NFL games in Germany and even the chance to experience the Super Bowl live.

Conclusion: Bitpanda and the NFL – a partnership for the future

The cooperation between Bitpanda and the NFL shows the potential that arises when innovation and sports come together. Both brands share a commitment to inspiring their communities and actively shaping the future. This partnership is just beginning and there are sure to be many exciting developments to come.

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(Featured image by Ashton Clark via Unsplash)

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