PMG Empowers Italian SMEs with Performance Marketing and Investor-Friendly Crowdfunding

PMG – Performance Marketing Group aims to bring Made in Italy products directly to European consumers, with a sales model based entirely on “ performance marketing ” and at no cost to SMEs.

A crowdfunding round with a 3-year exit foreseen in the Statute

The company, founded by an Italian-American team with over 20 years of experience in digital marketing , has launched an equity crowdfunding campaign on CrowdFundMe which has already reached the minimum goal of 100,000 euros.

The unique feature of the campaign is that the company offers investors the concrete possibility of exiting their investment with a certain time horizon.

In fact, investors will be able to decide to resell their shares after three years, with a 30% return on investment, thanks to the right expressly provided for in the bylaws.

PMG’s business model is based on a network of 450 influencers

The business model is as simple as it is powerful: the company purchases products directly from pre-selected Italian SMEs and, after a sales test, resells them online through a network of over 450 influencers and publishers active throughout Europe , who are paid based on performance.

Thus, PMG is able to reach up to 10 million consumers each year, eliminating any economic risk or need for advertising investment for producers.

Management is supported by a proprietary technological platform developed specifically to optimize every phase of the customer journey , from acquisition to loyalty.

Support for the growth of Italian SMEs

PMG aims to become the leading digital partner for Italian SMEs looking to grow in European markets without having to deal with the complexities of online sales alone. ” We want to offer a concrete alternative to Italian SMEs, focusing on the quality of Made in Italy and the value of human relationships ,” says Fernando Di Filippo Jr. , CEO and co-founder of the company.

“We strongly believe in PMG’s potential,” Di Filippo continues, “so much so that we’ve decided to offer anyone who decides to invest in our crowdfunding round the option of selling their shares back to us after three years, at a 30% premium.”

The potential is confirmed by the numbers: the team boasts a track record of over €600 million in digital sales over the past two decades and has already successfully validated the model with other products, beyond those “Made in Italy.” Now, with an ambitious yet realistic growth plan, PMG expects to reach €30 million in revenue within five years , with EBITDA margins of up to 14%.

Use of the funds raised

With a solid value proposition, a proprietary technology infrastructure, and a clear vision of the future, PMG is poised to become a benchmark for the export of Italian excellence.

The funds raised in the equity crowdfunding campaign, which runs until August 7, will be used to accelerate PMG’s growth and, in particular, to finance the selection of new Made in Italy products and the strengthening of the sales network, communications activities, and operational infrastructure.

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(Featured image by Andy Li via Unsplash)

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