First Lending Crowdfunding Campaign Guaranteed by a Confidi Launched on Crowdlender

Pronti Via Srl is an innovative startup that produces ready-made meals, following traditional Italian regional recipes. Despite being a startup, Pronti Via Srl’s turnover exceeded €4 million in 2022, and the company has entered into important agreements and contracts with prominent companies in the industry.

The company has launched a lending crowdfunding campaign on Crowdlender, Opstart’s social lending platform, aiming to raise a loan of €80,000 aimed at marketing and communication activities.

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The first lending crowdfunding campaign guaranteed by a Confidi

The special feature is that, for the first time in Italy, this is a lending crowdfunding campaign guaranteed by a Confidi, something that to date only happened for the issuance of mini-bonds.

The Confidi supporting the Pronti Via operation is Rete Fidi Liguria, an entity supervised by the Bank of Italy, which will provide the company with a guarantee equal to 50 percent of the maximum funding target in favor of all investors in the lending crowdfunding campaign.

The guarantee letter will be sent, signed by Rete Fidi Liguria, to all investors after the end of the campaign and before the start of the repayment plan.

The guarantee stipulates that, in the event of Pronti Via’s technical inability to comply with the contractual clauses stipulated in the loan regulations, Rete Fidi Liguria will reimburse 50% of the investments on Crowdlender.

Confidi, consortia of collective guarantee credit institutions, are mutual assistance bodies that help SMEs and small entrepreneurs obtain the financing they need to improve and expand their businesses.

The details of the operation

The investment in Pronti Via has a term of 24 months, with French-style amortization involving the payment of 24 constant monthly installments, which include part interest and part principal.

The operation has a minimum collection target of €70,000 and a maximum of €80,000.

Gross interest is 8.5 percent per year, and there is a 9 percent surcharge for those who invest an amount of €5,000 or more.

About Pronti Via

Pronti Via was founded in 2020 with the aim of enhancing all those unique features of Italy’s culinary tradition through a focus on traditional and regional recipes.

With a turnover that has increased from €2 million in 2021 to €4 million in 2022, the company has made agreements and contracts with major companies such as Direct Food Service, for supplies in the United States, Gruppo Iper, with the presence of the products in 22 Iperstores, Mondoffice, with the presence of the products in the catalog, Transgourmet Ag, with supplies in their shops in Switzerland.

It also recently closed a deal to supply ready meals for the first-class Italo train.

The startup uses a revolutionary and unique production process, known as stabilization, which allows the product to be stored at room temperature and guarantees high-quality standards.

Respect for tradition is combined with constant research and great attention to innovation for the continuous improvement of the offer and the development of gastronomic proposals in line with new food trends (lower-sodium, gluten-free foods).

This leads on the one hand to a reduction in transportation costs, but above all, it has a green implication, because it reduces emissions related to refrigeration.

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(Featured image by Roosa Kulju via Unsplash)

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