A digital platform, Proscaenia, aims to reproduce and distribute on-demand theater shows from the most classic to new productions.
Created by innovative startup Theadream formed in 2019 in Naples, the platform in fact aims to create a multimedia archive of dated, little-known or out-of-production shows available to a wide audience and, therefore, without replacing the uniqueness of theater.
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Proscaenia plans to offer theater on demand
The idea of founder Alessandro Peluso, together with artistic director Maurizio Casagrande, a well-known actor, and screenwriter, is to create a totally innovative format that, at low prices, can arrive in the homes of those who would like to be theatergoers but for geographic limitations, economic problems, personal reasons or simply for convenience are unable to experience the excitement of theater.
Theater, even today, is often enjoyed by the elite; not everyone has the financial means and time to buy tickets to all the shows they would like to see.
The service aims to reach audiences of all ages and socio-economic-cultural brackets starting from a younger target audience, with the intention of bringing them closer to the world of theater, to a more adult target audience that wishes to relive emotions related to shows they have already seen or failed to attend.
An audience that, according to ISTAT data, represents about 26.45 percent of the Italian population.
In addition, a further goal is to also become a cultural tool that can easily enter inside institutions such as prisons, barracks, boarding schools, and rsa.
Proscaenia is an application divided into macro-categories and linked to a website that will allow the user to subscribe to use the platform on any device: TV, Computer, Tablet, or Smartphone.
The service will be offered in the form of a subscription after registration, amounting to €6.99 for one month and €69.99 for the annual one.
The crowdfunding campaign
The startup has launched an equity crowdfunding campaign on the MyBestInvest platform with the minimum goal, which has already been exceeded, of raising €50,000 and then aiming for the maximum goal of €300,000.
The investment will be mainly used for a campaign to launch the platform and for further technological development.
In particular, an event will be organized 10 days before the launch where journalists from all over Italy and nationally known actors will be invited.
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