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Why the Mexican Fintech Sector Has Great Growth Opportunity Through Retail

The integration of fintech credit solutions in Mexico’s retail sector enhances customer experience, optimizes operations, and expands financial services, driving sector growth. Retail is projected to reach $97.29 billion by 2026, with a 5.48% annual growth rate. Personalized credit offerings, powered by AI and loyalty programs, redefine transactions and boost sales, benefiting the entire financial ecosystem.




The integration of fintech credit solutions in the retail sector is taking center stage in the customer experience in Mexico. Technology finance companies are allowing retailers in Mexico to improve the experience they give to each of their customers, by optimizing their operations and expanding their financial services, directly driving the growth of the sector.

According to Technavio’s Retail Market report, retail in Mexico is expected to reach $97.29 billion by the end of 2026, with a compound annual growth of 5.48%

The information that retail chains collect about their customers, together with their loyalty programs, allows them to personalize the offer of credit products and services through fintech , which redefines transactions throughout the commercial value chain, according to the firm, Finvero, consumer credit marketplace.

According to Technavio’s Retail Market report, retail in Mexico is expected to reach $97.29 billion by the end of 2026, with a compound annual growth of 5.48%. In this regard, Erika Quezada, co-founder of Finvero, that the growth of the sector highlights the importance of this integration with the fintech sector.

“Businesses have to remember that they are part of a financial ecosystem and that they can take advantage of its benefits, or else they will be left behind in the advancement of the sector,” said Quesada.

As indicated by the firm, this approach is fundamental, since of the total number of businesses that participate in electronic commerce in Mexico, 18.4% belong to the retail sector, being the main economic activity of electronic commerce, according to the study “The Businesses in the Internet economy” of the National Institute of Statistics and Geography (Inegi).

The collaboration between fintech and retail not only expands payment options, but also has a direct impact on sales

Mario Hernández, CEO of Fiinvero, explained that numerous chains have already explored the financial field; By incorporating credit systems, retailers can offer a greater variety of payment methods, which directly influences their revenue.

There are already many chains that have entered the financial world; Integrating credit gateways allows retailers to provide more payment options, which directly impacts their sales,” said Hernández.

The use of Artificial Intelligence (AI) tools , alternative data and other technologies allows businesses to personalize and expand their credit offering. This personalization is based on information collected about customers and their loyalty programs, thus redefining transactions across the entire business value chain.

“The integration of fintech and retail adds benefits for consumers, while expanding the profits of all players in the ecosystem,” added Hernández.

In this context, Finvero highlighted that collaboration is key to building a financial ecosystem where fintech and retail join forces, benefit all participants and maximize economic opportunities in the region.


(Featured image by Blake Wisz via Unsplash)

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First published in EL ECONOMISTA. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Valerie Harrison is a mom of two who likes reporting about the world of finance. She learned about the value of investing at a young age upon taking over her family's textile business when she was just a teenager. Valerie's passion for writing can be traced back to working with an editorial team at her corporate job, where she spent significant time working on market analysis and stock market predictions. Her portfolio includes real estate funds, government bonds, and equities in emerging markets such as cannabis, artificial intelligence, and cryptocurrencies.