Ripple focuses on the traditional banking and finance sectors. The software solutions from Ripple are intended to minimize transaction fees, increase transaction speed, and simplify the entire payment processing process. Ripple’s software solutions are based on three main products: xCurrent, xRapid, and xVia. In the meantime, however, the products have been renamed: xVia to RippleNet and xRapid to On-Demand Liquidity (ODL).
Ripple’s flagship product is most likely its On-Demand Liquidity (ODL), which is designed to make it faster and cheaper to send money across national borders, especially in the remiss market. But in order to be successful, the ODL needs, in addition to the cryptocurrency XRP, of course, the corresponding payment corridors. No wonder that Ripple is constantly striving to establish new partnerships and thus promote adoption.
The most successful partnership is with the Mexican crypto stock exchange Bitso, which, according to a Ripple Executive, already transfers up to 10% of the remiss payments between the USA and Mexico. According to an employee, Ripple is on the verge of entering into new profitable partnerships and establishing new payment corridors in 2020.
If you want to find out more details about Ripple’s On-Demand Liquidity and how the company plans to expand the transfer corridors, download for free our companion app. The Born2Invest mobile app brings you the latest business news in the world.
ODL corridors will also be open in Europe
The Senior Vice President of Product Management and Corporate Development, Asheesh Birla wrote in an article published on Monday, June 8th, on Ripple’s website, that his company will be adding new partnerships to important payment corridors to ODL this year:
“Ripple is well on track to open new ODL corridors this year and we are bringing new customers on board. We are working with existing customers to increase ODL volumes in key corridors such as USD-MXN, USD-PHP, AUD-USD and PHP and EUR-USD.”
In addition to the new payment corridors, he wrote that the company is looking to increase transaction volumes in the existing corridors between the U.S. and Mexico, the Philippines, Australia, and Europe.
Asheesh Birla leaves readers in the dark as to which specific payment corridors Ripple plans to reopen this year. However, in February, the company revealed that it is working to add new corridors in Europe, the Middle East, Africa, Asia Pacific, and Latin America.
The company will focus on smaller payments
While Ripple is partnering with companies, it is naturally people who benefit from the advantages of ODL. According to Asheesh Birla, the company also wants to maintain or even strengthen this, by focusing on lower-volume payments rather than higher-volume, lower-frequency payments like those made by companies:
“We continue to focus on supporting low-value and high-frequency payments with ODL […]. In particular, we are reducing the focus on large treasury payments, traditionally used to finance businesses and services without real-time transfers, to support low value individual transactions and to meet the growing demand for remittances and SME payments. This may reduce the overall volume of ODL transactions.”
As Birla wrote, this may have an impact on the corridor transaction volumes often used by Ripple fans, which could be reduced with the focus on low value and high frequency payments.
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First published in CRYPTO MONDAY, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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