SEM Group Enters the Capital of Birrificio 620 Passi Which Raised over 500,000 Through Equity Crowdfunding

At the end of June, the SEM Group, one of the main operators in Italy in the bottling and distribution abroad of its own-brand mineral waters, announced the acquisition of shares in the capital of the craft beer producer, Birrificio 620 Passi, based in the province of Udine.

The Sem Group (Sorgenti Emiliane Modena) deals with mineral waters, from extraction to bottling and distribution of brands both under its own brand (Sorgente Monte Cimone, Fonte Ventasso, Acqua Clavdia, Sorgente Giulia, Fonte Lieta, Sorgente Angelica, Sorgente Flaminia) and in private labels for large-scale distribution.

The operation, a capital increase whose terms were not disclosed, was made possible thanks to the participation of Friulia, the financial company of the Friuli-Venezia Giulia Region, whose mission is to promote the economic development of the territory, which acted as a facilitator in the negotiations to finalize the purchase.

The 620 Passi brewery and its equity crowdfunding campaigns

Birrificio 620 Passi, the first ‘shared brewery’ in Italy, is an Italian company renowned not only for the quality of its beers, produced with traditional methods and top-quality ingredients, but also for its growth philosophy based on a community of beer enthusiasts.

Precisely by focusing on its own “community”, the company had launched a first equity crowdfunding campaign on Crowdfundme in 2020 which had raised 300 thousand euros thanks to 206 investors, with a pre-money valuation of 990 thousand euros.

In 2022, he launched a second one, again on Crowdfundme, which closed successfully thanks to 252 investors who contributed to raising 223 thousand euros against a pre-money valuation of 3 million.

“ Our brewery has developed an innovative strategy, directly involving its supporters through crowdfunding operations, transforming them into members and creating a strong sense of belonging and participation in the project. – said Riccardo Caliari, president of the craft brewery – Our members are an important and differentiating added value of the entire operation and the entry of the SEM Group, which is a strong industrial partner and intent on strengthening its presence in the beverage sector, will allow Birrificio 620 Passi to continue to grow by further expanding our offering, always respecting the quality that characterizes us.”

The role of Friulia and future strategies

The synergy between the know-how of the SEM Group, the financial and institutional support of Friulia and the experience in the production of craft beers of the Birrificio 620 Passi will guarantee the development of new products, maintaining the high quality standard that has characterized the production of the craft brewery up to now.

The presence of the Regional Financial Company in the shareholding structure of Birrificio 620 Passi was an important element for the success of the operation, thanks to which it was possible to structure an agreement that was advantageous for all parties involved, guaranteeing production continuity and innovation.

“ About two years after the operation that saw Friulia support the growth of Birrificio 620 Passi, we are celebrating another important moment in the company’s expansion process. Joining the SEM Group will allow us to leverage our experience and international network to reach new markets while maintaining the same product quality. We are happy to have contributed, once again, to the development of a successful and enterprising local company in its growth path ,” said Federica Seganti , president and CEO of Friulia.

Diversification and growth are the objectives of the SEM Group

The SEM Group continues its path of growth and diversification, confirming itself as a leading player in the Italian beverage panorama. With this new acquisition, the company is preparing to face new challenges and seize the opportunities of a constantly evolving market.

“ This acquisition represents a significant step for our group ,” said Claudio Turchi, CEO and owner of the SEM Group . “ We are excited to be able to collaborate with esteemed local companies and with a production company that shares our same values ​​of quality, sustainability and innovation. Together, we will be able to offer our customers an even wider range of excellent products.”

Turchi added that “the operation, carried out to differentiate the business by implementing the products of the beverage supply chain, also intends to complete and grow the excellent work of the founders and give life to a unique, interesting and economically important operation for the North East .”

The Group was assisted by the financial advisor Roberto Berardi of the SKEMA studio , an integrated strategic business consultancy firm in Rimini and by its partners Pietro Vanni and Lorenzo Nardella for the accounting, tax and business aspects. Dr. Stefano Scuratti of Galileo Business Consulting handled the origination phase in the M&A Advisory process; the contracts and other legal aspects were handled by the lawyer Paolo Cerina of Cerina Studio Legale.

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(Featured image via Pixabay)

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