Exit for SportClubby Which Had Raised 719,000 on Mamacrowd in 2019

Playtomic has acquired Sportclubby, a social platform for sports that has had a significant impact in Italy, which thus consolidates its presence in Italy, one of the largest padel markets, with over 2000 clubs and a network of over 500,000 players.

Founded in Turin in 2017 by Biagio Bartoli and Stefano De Amici after 20 years of experience in the digitalisation of professional sport globally, the company was launched in August 2018.

The platform is a truly new generation cloud management system for sports centres, gyms, clubs with pitches or even event organisers, to manage users, memberships, course and pitch bookings, right down to accounting.

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The reasons for the acquisition of Sportclubby

The acquisition emphasizes the importance of a unified market, providing a single platform for all players in Italy, promoting collaboration and driving their collective growth.

The implementation of a unified Level Scheme, based on the consolidated Playtomic leveling system, will help fuel the social aspect that makes padel a unique sport.

Biagio Bartoli, CEO and co-founder of Sportclubby, regarding the operation with Playtomic, declared: “This significant step opens a new era in our path. Together with Playtomic, we become the largest community for padel and tennis in Italy. It’s not just a question of business growth, we believe it’s the key to unlocking the full potential of the padel and tennis industry.”

Felix Ruiz , co-founder and CEO of Playtomic, added: “ With this acquisition we finalize our consolidation in Italy. Now we are ready to offer the best experience to players, with a strong network effect that will make it easier to find other people to play with at any time .”

Alessandro Tortorici , regional manager of Playtomic in Italy, concluded: “ This is a very important step for padel in Italy. We are uniting the two largest padel communities, thus allowing clubs and players to make the most of our platform .”

The equity crowdfunding campaign and the other rounds

In 2019, SportClubby had successfully closed an equity crowdfunding campaign on Mamacrowd, raising 719,000 from 107 investors, with a post-money valuation of 3.2 million.

Among the investors who participated in the campaign, Sara Gama , Juventus footballer and captain of the women’s national football team, the venture capital fund Oltre Venture and Wylab stood out, who, the year before, had subscribed a first round of 600,000 , together with the founders of Deltatre, one of the main Italian companies in the sporttech sector.

In February 2021, SportClubby had collected 950,000 from LigurCapital and Finpiemonte.

Who is Playtomic

Playtomic is the leading global application for racket sports enthusiasts and SaaS for clubs.

Through the app, users can search and book padel and tennis courts, meet new players, find opponents, join groups with other players, improve their level or book lessons.

Playtomic is present in over 50 countries, with over 5,500 partner clubs, 23,000 courts and 3.6 million players catering to a community with a great passion for racket sports. The main meeting point between players and clubs, Playtomic is a leader in the sports market in Europe.

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(Featured image by IGfotojonas via Pixabay)

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