Steve’s Launches Campaign on Mamacrowd to Fund Development of Its Sustainable Footwear

Steve’s, the emerging eco-sustainable footwear brand founded in Turin by brothers Filippo and Giulia Gandini, will open two flagship stores in the coming months and will be present in the best shops in the main Italian cities. The startup will launch new footwear models that will expand its offering.

The company has, in fact, launched an equity crowdfunding campaign on Mamacrowd that aims to raise up to 300,000 euros to help its growth and contribute to consolidating Steve’s presence on the national market and subsequently expand into international markets.

Steve’s was created from the idea of ​​the Gandini brothers, young entrepreneurs from Turin who decided to abandon their respective professional careers to create a brand of premium sneakers made taking into account – throughout the supply chain and in the materials – the valorization of Made in Italy craftsmanship and the sustainability of the product from an environmental and ethical point of view.

The 100% Italian and short supply chain guarantees total control over the quality and traceability of materials and production processes. Among the first collaborators was also the historic Piedmontese shoe factory BIMAC, producer of major Made in Italy brands, which immediately supported the project and ecological innovation in the footwear sector.

The added value of Steve’s shoes is the attention to the selection of suppliers who become an integral part of the production process, which is why the two founders traveled throughout Italy to have a direct relationship, test the quality first-hand and verify that the chosen partners also share the brand’s mission of sustainability, in addition to that of innovating the sector.

One of the strengths of Steve’s shoes is, in fact, the study of materials:

each pair of shoes is made using innovative components such as AppleSkin (an innovative alternative to animal skin, made using apple waste from the food industry) and upcycled velvet, which combine leftovers from food production and Italian fashion, significantly reducing the environmental impact.

Furthermore, the brand has obtained the LCA (Life Cycle Assessment) certification which attests to one of the lowest ecological footprints in the sector (4.83 kg CO2 eq per pair of Steve’s sneakers produced, according to a study by MIT the average impact value for the sector is instead equal to 12.1 kg of CO2eq).

In the first 15 months of business, Steve’s sold over 500 pairs of sneakers, reaching customers not only in Italy, but also abroad. This initial success also led to a collaboration with Azimut Yachts for the supply and customization of sneakers, conveying a powerful message of style and sustainability made in Italy.

“We felt the lack of a brand that truly represents who we are: young professionals and workers who seek uncompromising quality products, at a fair price and without forgetting the impact of each of our choices on the planet we live on. Our goal is ambitious: to become the reference point for sustainable Made in Italy in the footwear sector. With this campaign, we are not only looking for funding, but partners who share our vision of a more sustainable future for the fashion industry,” said Filippo and Giulia, co-founders of Steve’s.

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(Featured image by Jayson Hinrichsen via Unsplash)

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