Strategy Set to Become First Bitcoin-Focused Company in S&P 500

Strategy, formerly known as MicroStrategy, is poised to make history. After an impressive second quarter of 2025, it could become the first Bitcoin-focused company to be included in the prestigious S&P 500.

The decision is expected to be made on Friday, September 5, and marks a turning point for the integration of cryptocurrencies into traditional financial markets.

Strategy registered record figures in the second quarter

Strategy reported impressive financial results in the second quarter of 2025: With operating income of $14 billion and net income of $10 billion, the company demonstrated its strength. Revenue increased by 2.7 percent to $114.5 million, driven by nearly 70 percent growth in subscription services.

These figures exceed expectations and lay the foundation for an optimistic annual forecast: Management expects net income of $24 billion and earnings per share of $80 by year-end, based on a Bitcoin price of $150,000.

Bitcoin as a success factor

A key driver of this success is Strategy’s massive Bitcoin holdings. As of June 30, the company held 597,325 BTC, corresponding to a Bitcoin yield of 19.7 percent—a measure of growth relative to outstanding shares.

Thanks to the new valuation standards that recognize unrealized gains on digital assets since January 2025, Strategy has been able to record significant paper profits. With Bitcoin prices exceeding $100,000 in the quarter, the company’s business model has undergone a lasting change.

Inclusion in the S&P 500: Criteria met

Strategy now meets all the requirements for inclusion in the S&P 500: a listing on a US stock exchange, a market capitalization well above the $8.2 billion threshold, a daily trading volume of more than 250,000 shares, a public float of over 50 percent, and positive returns over the past twelve months.

The next opportunity for an index adjustment is the September rebalancing, with changes taking effect on September 19. If successful, Strategy would be a pioneer among Bitcoin-focused firms.

Outlook and significance

This development could pave the way for other crypto companies and integrate Bitcoin more deeply into mainstream finance. For investors and blockchain enthusiasts, it’s a signal that digital assets are gaining increasing recognition.

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(Featured image by André François McKenzie via Unsplash)

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